{"title":"A Model for the Study of Usage Data","authors":"J. Bonnici, W. Fredenberger","doi":"10.3109/J058V07N03_05","DOIUrl":null,"url":null,"abstract":"This study employs Palrnore's levels of analysis method to examine toiletries data from the 1979 and 1989 Simmons Market Research Bureau databases. The responses of \"adults,\" \"males,\" and \"females\" were analyzed according to Palrnore's method. It was found that age effects are predominant in explaining the usage of toiletry products.","PeriodicalId":16734,"journal":{"name":"Journal of Pharmaceutical Marketing & Management","volume":"109 1","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2011-12-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Pharmaceutical Marketing & Management","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.3109/J058V07N03_05","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
Abstract
This study employs Palrnore's levels of analysis method to examine toiletries data from the 1979 and 1989 Simmons Market Research Bureau databases. The responses of "adults," "males," and "females" were analyzed according to Palrnore's method. It was found that age effects are predominant in explaining the usage of toiletry products.
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