Utilization of Word-of-Mouth Marketing Strategy in Culinary Business

E. S. Soegoto, N. Amelia, Nada Archy Dhafina, Wellga Berlianti
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引用次数: 1

Abstract

The purpose of this study is to analyze how the benefits of the Word of Mouth marketing strategy (word of mouth marketing) are in supporting the improvement of the culinary business. This study used qualitative research methods. The results of this study are the application of the Word of Mouth strategy in the culinary industry sector in increasing sales and building brand awareness and growing public trust in products and companies. The presence of the Word Of Mouth strategy maximizes the development of the culinary business industry with a very wide reach. This study was conducted to determine how effective and influential the use of the Word of Mouth strategy is in the culinary business. In the end, the Word of Mouth marketing communication strategy can be utilized and beneficial for culinary business people in this modern era. Word of mouth marketing communication strategy is very helpful in promoting and attracting potential customers and retaining repeat customers
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口碑营销策略在餐饮企业中的运用
本研究的目的是分析口碑营销策略(口碑营销)的好处如何支持烹饪业务的改进。本研究采用定性研究方法。这项研究的结果是口碑策略在烹饪行业部门的应用,以增加销售和建立品牌知名度,并增加公众对产品和公司的信任。口碑营销策略的存在使烹饪商业行业的发展最大化,影响范围非常广泛。这项研究是为了确定在烹饪行业中使用口碑营销策略的有效性和影响力。最后,口碑营销传播策略可以利用和有益的烹饪商业人士在这个现代时代。口碑营销传播策略在促进和吸引潜在客户以及保留回头客方面非常有帮助
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