Cattle marketing in Mubi Area of Adamawa State, Nigeria

Abstract

This study is basically concerned with the marketing of cattle in Mubi Area of Adamawa State. It examined the strategies and procedures of marketing cattle and it investigates the socioeconomic characteristics of cattle marketers. The methods and techniques includes; collection of relevant data through the use of questionnaires, where a total of one hundred questionnaires were randomly distributed to various cattle marketers in the study area, their responses used for the analysis and interpretation of the result. The use of tables, frequencies and percentages were employed. The result showed 66% of the respondents were married. Poor educational status of the marketers (4 27%) also affects cattle marketing negatively. The result also shows that 5% of the marketers transport their animals on hooves and vehicles. The result of factors considered in buying also indicates more marketers at 75% consider size. Retailers, comprises 43% of the marketers. Age of the marketers, marital status has no negative effect on the marketing of cattle in this study.