T. Dias, Rui Gonçalves, Renato Lopes da Costa, Leandro F. Pereira, Á. Dias
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引用次数: 4
Abstract
The COVID-19 pandemic has impacted the world economy, and the restrictions have shaken business models. E-commerce has skyrocketed as the only way to purchase products and AI has received closer consideration as social distancing has become imperative. This research aims to find whether the COVID-19 has translated into an opportunity for the use of AI by companies. A survey incorporating consumers and companies was conducted to analyse the positioning of consumers regarding the use of AI, as well as the perception of companies regarding their possible use of AI. It was concluded that due to COVID-19 there was an increase in the relevance that companies give to AI, the main drivers being the companies' views on AI and the benefits from its use. Regarding consumer behaviour, consumers are more receptive to AI use, favouring a fully automated experience, with half of the sample preferring to buy online.
期刊介绍：
Human Technology is an interdisciplinary, multiscientific journal focusing on the human aspects of our modern technological world. The journal provides a forum for innovative and original research on timely and relevant topics with the goal of exploring current issues regarding the human dimension of evolving technologies and, then, providing new ideas and effective solutions for addressing the challenges. Focusing on both everyday and professional life, the journal is equally interested in, for example, the social, psychological, educational, cultural, philosophical, cognitive scientific, and communication aspects of human-centered technology. Special attention shall be paid to information and communication technology themes that facilitate and support the holistic human dimension in the future information society.
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