The introduction of a gamified platform to enhance museum visiting experience, with a focus on the small and mid-sized Milanese Museums

Vida Abbasi
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Abstract

The application of gamification in the tourism industry is nothing new; nevertheless, it has not been broadly utilized. This paper seeks to propose a mobile platform using gamification with a focus on the pre-visit museum visiting experience. Additionally, this platform deploys a gamified mechanism to make the visit to the museums [in Milan] more effective for the local visitors and more efficient for the providers; that is to say, it strikes a balance between different museum visits in terms of the number of visitors focusing on small and mid-sized venues—the venues that are more susceptible to the financial crisis. Direct communication with museums of interest was picked as the main methodology to gather the required numerical data to calculate museums’ financial performance.
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引入游戏化平台,提升博物馆参观体验,重点关注中小型米兰博物馆
游戏化在旅游业中的应用并不是什么新鲜事;然而,它并没有得到广泛利用。本文试图提出一个使用游戏化的移动平台,重点关注参观前的博物馆参观体验。此外,该平台部署了一个游戏化机制,使参观[米兰]的博物馆对当地游客更有效,对供应商也更有效;也就是说,它在不同的博物馆参观人数之间取得了平衡,因为中小型场馆的游客数量更容易受到金融危机的影响。与感兴趣的博物馆直接沟通是收集所需数字数据以计算博物馆财务绩效的主要方法。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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CiteScore
3.00
自引率
30.00%
发文量
20
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