PEOPLE’S ATTITUDES TOWARDS USE OF ELECTRIC CARS IN AOTEAROA NEW ZEALAND

Abstract

This study aims to explore the attitudes and perception of people and their intention to use the electric cars based on its cost, usefulness, satisfaction, enjoyment, ease of use and their expectation from government in the form of subsidies to the owners of electric cars, which finally results in their purchase intentions. A descriptive research design is used for this study and the data have been collected from 203 participants from New Zealand. A survey method was used and the questionnaire was developed. The results of the survey indicate that a higher percentage of the respondents are ready to embark on the use of electric cars and the only factor that acts as a constraint in their buying interest is the cost of the car. It is also evident from the results that people are concerned about environmental sustainability and with a little push from the government can convince the people and can initiate their switch to electric cars.