Study on the Digital Path of Chinese Baijiu Culture Communication

Abstract

This paper analyzes the impact mechanism of digital technology on baijiu culture communication, evaluates the current situation and problems of digital transformation of Chinese baijiu enterprises, and puts forward the digital transformation path and suggestions for Chinese baijiu enterprises. This paper argues that digital technology has both promoting and challenging effects on baijiu culture communication, which requires baijiu enterprises to actively respond and adapt. Chinese baijiu enterprises have a lot of room and potential for improvement in digital transformation, and need to implement effective measures and strategies.