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{"title":"INFORMATION PROCESSING – HEURISTIC VS SYSTEMATIC AND SUSCEPTIBILITY OF SHARING COVID 19-RELATED FAKE NEWS ON SOCIAL MEDIA","authors":"I. Alvi, N. Saraswat","doi":"10.31620/jccc.12.20/06","DOIUrl":null,"url":null,"abstract":"Social media has turned into a fertile ground for COVID-19 fake news The present study aims to provide a hypothetical and empirical background to elucidate the psychological and behavioral aspects of information processing and susceptibility of sharing the fake news, with especial reference to COVID-19 news on social media The study explores the relation between the select variables and heuristic and systematic information processing Grounded on prior studies, this paper presents a research model to address susceptibility of sharing the fake news on social media, and identifies characteristics that may be more susceptible than others for sharing fake news on social media including Sharing Motivation (SM), Social Media Fatigue (SMF), Feel Good Factor (FGF), Fear of Missing out (FoMO), News Characteristics (NC) and five Big Personality Traits The data collected from 244 respondents was analyzed with the help of IBM SPSS 23, using descriptive and statistical test, including means, standard deviations, and correlation analysis conducted Correlation exploration was utilized to study the association between the select variables and systematic and heuristic information processing and susceptibility of sharing the fake news on social media The findings show several factors contribute to information processing in both modes The study confirms that heuristic processing is significantly associated with susceptibility of sharing fake news The research adds to the media studies, behavioral and psychological disciplines, as it examines the relationships between the select variables and the systematic and heuristic information processing and COVID-19 fake news on social media The present investigation makes an innovative and original contribution to media studies by exploring the relationship between select variables and susceptibility for sharing fake news on social media The study presents a research model to identify the influence of select variables on information processing and the susceptibility to falling prey to fake news on social media and contributes to the domain to media studies © 2020 All Rights Reserved","PeriodicalId":37311,"journal":{"name":"Journal of Content, Community and Communication","volume":"75 1","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2020-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"5","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Content, Community and Communication","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.31620/jccc.12.20/06","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"Social Sciences","Score":null,"Total":0}
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信息处理——社交媒体上分享新冠肺炎相关假新闻的启发式vs系统性和易感性
社交媒体已成为新冠肺炎假新闻的沃土。本研究旨在提供假设和实证背景,以阐明信息加工的心理和行为方面以及分享假新闻的易感性,特别是针对社交媒体上的新冠肺炎新闻。研究在前人研究的基础上,探讨了选择变量与启发式和系统性信息加工之间的关系。本文提出了一个研究模型,以解决在社交媒体上分享假新闻的敏感性,并确定了可能比其他人更容易在社交媒体上分享假新闻的特征,包括分享动机(SM),社交媒体疲劳(SMF),感觉良好因素(FGF),害怕错过(FoMO),新闻特征(NC)和五大人格特征。采用描述性和统计检验,包括均值、标准差、采用相关探索方法研究了所选变量与系统启发式信息加工和社交媒体虚假新闻分享易感性之间的关系。研究结果表明,在两种模式下,有几个因素对信息加工有影响,研究证实了启发式信息加工与虚假新闻分享易感性显著相关。行为和心理学科,本研究通过探索假新闻在社交媒体上分享的选择变量与易感性之间的关系,为媒体研究做出了创新和原创性的贡献。本研究提出了一个研究模型,以确定选择变量对信息处理和易感性的影响成为社交媒体上假新闻的牺牲品,为媒体研究领域做出贡献©2020版权所有
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