Social media has become a part of practically everyone's life in India. Customers' purchasing behaviour is influenced because they prefer to use social media to get information about products before making a purchase. Therefore, the goal of this study was to investigate the effect of social media influence on purchasing behaviour through cognition.
{"title":"A Study of Indians’ Buying Behaviour as Influenced by their use of Social Media","authors":"A. Nag, Bhumiphat Gilitwala","doi":"10.31620/jccc.06.23/02","DOIUrl":"https://doi.org/10.31620/jccc.06.23/02","url":null,"abstract":"Social media has become a part of practically everyone's life in India. Customers' purchasing behaviour is influenced because they prefer to use social media to get information about products before making a purchase. Therefore, the goal of this study was to investigate the effect of social media influence on purchasing behaviour through cognition.","PeriodicalId":37311,"journal":{"name":"Journal of Content, Community and Communication","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42704231","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Corporate social responsibility (CSR) has become an area of research in strategic communication management. However, most studies are focused on CSR practices, but the perception of internal stakeholders (employees) on how they perceived CSR practices by the company as well as the study of CSR reporting/ communication were sparse in the literature. Thus, this study aims to examine the mediating role of CSR reporting/ communication on the relationship between employees’ perception of the CSR and competitive advantage of banking companies in Malaysia. The study applied Resource-Based Views (RBV) theory to guide the study. A quantitative (survey) design was utilized and 174 useful responses were obtained from the employees of the banking corporations understudied. The findings found that perception of CSR influences the competitive advantage and CSR reporting/communication positively. Besides, the linkage between CSR reporting/ communication and competitive advantage was also found significantly related, and the study empirically established that CSR reporting/ communication is a significant mediator in the relationship between perceived CSR and competitive advantage. The study has urged the management of the banking corporations to actively publish their CSR initiatives through the annual reports, official company website, and social media as a way to communicate the company's sustainable initiatives to their stakeholders which makes them distinctive compared to their rivals. Conclusion, implications, and future study suggestions were discussed
{"title":"Does Corporate Social Responsibility Reporting/ Communication Matter? Employees’ Perception of the Corporate Social Responsibility and Competitive Advantage of Banking Corporations","authors":"T. Chan, H. T. Huam, Nurul Ain Mohd Hasan","doi":"10.31620/jccc.06.23/07","DOIUrl":"https://doi.org/10.31620/jccc.06.23/07","url":null,"abstract":"Corporate social responsibility (CSR) has become an area of research in strategic communication management. However, most studies are focused on CSR practices, but the perception of internal stakeholders (employees) on how they perceived CSR practices by the company as well as the study of CSR reporting/ communication were sparse in the literature. Thus, this study aims to examine the mediating role of CSR reporting/ communication on the relationship between employees’ perception of the CSR and competitive advantage of banking companies in Malaysia. The study applied Resource-Based Views (RBV) theory to guide the study. A quantitative (survey) design was utilized and 174 useful responses were obtained from the employees of the banking corporations understudied. The findings found that perception of CSR influences the competitive advantage and CSR reporting/communication positively. Besides, the linkage between CSR reporting/ communication and competitive advantage was also found significantly related, and the study empirically established that CSR reporting/ communication is a significant mediator in the relationship between perceived CSR and competitive advantage. The study has urged the management of the banking corporations to actively publish their CSR initiatives through the annual reports, official company website, and social media as a way to communicate the company's sustainable initiatives to their stakeholders which makes them distinctive compared to their rivals. Conclusion, implications, and future study suggestions were discussed","PeriodicalId":37311,"journal":{"name":"Journal of Content, Community and Communication","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48228046","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Since the advent of humans on this planet, communication has been a key for transferring ideas, information, and knowledge. Communication has been identified as a crucial element in the advancement of human civilization (Heintz & Scott-Phillips, 2023). However, communication channels have been used differently in different times, places, and situations. The impact of communication is significantly affected by the channels employed to convey information (Murphy et al., 1997). The efficiency of information delivery and reception is contingent upon the mode of communication employed (Ren & Zhao, 2023). The effectiveness of a message in terms of its clarity, relevance, and accuracy can exhibit significant variability based on the mode of transmission (Miller, 2014). An appropriate selection of communication channels helps convey the desired message and elicit the desired response (Shiva et al., 2021). Communication channels have evolved drastically during the last two decades (Kaufman et al., 2015).
{"title":"Creating Purchase Intention through Social Media: The use of AR enabled Social Media Filters","authors":"Mohd Salman Shamsi, A. Abad","doi":"10.31620/jccc.06.23/05","DOIUrl":"https://doi.org/10.31620/jccc.06.23/05","url":null,"abstract":"Since the advent of humans on this planet, communication has been a key for transferring ideas, information, and knowledge. Communication has been identified as a crucial element in the advancement of human civilization (Heintz & Scott-Phillips, 2023). However, communication channels have been used differently in different times, places, and situations. The impact of communication is significantly affected by the channels employed to convey information (Murphy et al., 1997). The efficiency of information delivery and reception is contingent upon the mode of communication employed (Ren & Zhao, 2023). The effectiveness of a message in terms of its clarity, relevance, and accuracy can exhibit significant variability based on the mode of transmission (Miller, 2014). An appropriate selection of communication channels helps convey the desired message and elicit the desired response (Shiva et al., 2021). Communication channels have evolved drastically during the last two decades (Kaufman et al., 2015).","PeriodicalId":37311,"journal":{"name":"Journal of Content, Community and Communication","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43119548","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Digital revolution in present times has affected industry and revolutionized the way consumers are served and business operations are handled. The digital revolution has altogether improved the competitiveness of business enterprises including media houses to push their boundaries of communication into the global arena. In an emerging economy like India, commerce and business has seen a paradigm shift due to globalization and now coupled with artificial intelligence after the crisis pandemic scenario. The critical aspect during such a crisis calls for a strong channels of communication across all platforms.
{"title":"Digital Revolution","authors":"Atul Shiva, Puja Khatri","doi":"10.31620/jccc.06.23/01","DOIUrl":"https://doi.org/10.31620/jccc.06.23/01","url":null,"abstract":"Digital revolution in present times has affected industry and revolutionized the way consumers are served and business operations are handled. The digital revolution has altogether improved the competitiveness of business enterprises including media houses to push their boundaries of communication into the global arena. In an emerging economy like India, commerce and business has seen a paradigm shift due to globalization and now coupled with artificial intelligence after the crisis pandemic scenario. The critical aspect during such a crisis calls for a strong channels of communication across all platforms.","PeriodicalId":37311,"journal":{"name":"Journal of Content, Community and Communication","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43202804","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Sandeep Singh, Shivinder Phoolka, Monita Mago, R. Bala
This study aims to find the mediation effect of interpersonal conflict between the relation of interpersonal communication and workplace deviance. The sample of the study was 233 doctors, selected from hospitals in tri-city (Chandigarh, Mohali, and Panchkula). Interpersonal communication (IC), interpersonal conflict (IPC), and workplace deviance (WPD) variables were measured using standardized scale items. In the study, PLS-SEM was used to test the hypotheses. It was found that interpersonal conflict was specifically correlated adversely with interpersonal communication and favourably with workplace deviance. Further, the findings showed that interpersonal conflict significantly indirectly affected the relationship between interpersonal communication and workplace deviance. Finally, the implications and future scope of research were discussed.
{"title":"Linking Interpersonal Communication with Workplace Deviance through Transmittal Mediation Effect of Interpersonal Conflict","authors":"Sandeep Singh, Shivinder Phoolka, Monita Mago, R. Bala","doi":"10.31620/jccc.06.23/08","DOIUrl":"https://doi.org/10.31620/jccc.06.23/08","url":null,"abstract":"This study aims to find the mediation effect of interpersonal conflict between the relation of interpersonal communication and workplace deviance. The sample of the study was 233 doctors, selected from hospitals in tri-city (Chandigarh, Mohali, and Panchkula). Interpersonal communication (IC), interpersonal conflict (IPC), and workplace deviance (WPD) variables were measured using standardized scale items. In the study, PLS-SEM was used to test the hypotheses. It was found that interpersonal conflict was specifically correlated adversely with interpersonal communication and favourably with workplace deviance. Further, the findings showed that interpersonal conflict significantly indirectly affected the relationship between interpersonal communication and workplace deviance. Finally, the implications and future scope of research were discussed.","PeriodicalId":37311,"journal":{"name":"Journal of Content, Community and Communication","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45281064","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Social media users feel overwhelmed by the amount of information inundated by followers and friends they have on various platforms of social media. They devote a lot of time to maintaining these online connections. This causes social media fatigue and poses a serious risk to social media users' wellbeing and productivity. Students could become victims of compulsive social media usage, which could lead to a decline in their academic performance. With the help of the stress-strain-outcome framework, this study attempts to establish the indirect relationship between compulsive use of social media and academic performance decrement via social media fatigue. Further, this study examined the moderating role of self-control (SC) in the relationship between social media fatigue and its negative effect on academic outcomes, which has not been analyzed so far. The effect of moderated mediation was assessed using the PROCESS Macro. The findings of the study suggest the mediating role of social media fatigue between compulsive use of social media and academic performance decrement. Further, the moderating role of self-control was established between social media fatigue and academic performance decline. The originality of the study lies in associating social media fatigue with decrement in academic performance and showing how self-control is helpful in mitigating its effects. This analysis can be insightful for students and educators who tend to ignore the negative impact of students' over-reliance on social media on their academic performance. The findings suggest that social media overuse by students requires self-regulation and requires careful scrutiny by educators in creating appropriate solutions to lessen social media's detrimental influence on higher education. The research provides useful recommendations for self-control on social media usage behavior.
{"title":"Correlates of compulsive use of social media and academic performance decrement: A stress-strain-outcome approach","authors":"Sonali Singh, Pragya Gupta, Sumeet Singh Jasial, Aarushi Mahajan","doi":"10.31620/jccc.06.23/10","DOIUrl":"https://doi.org/10.31620/jccc.06.23/10","url":null,"abstract":"Social media users feel overwhelmed by the amount of information inundated by followers and friends they have on various platforms of social media. They devote a lot of time to maintaining these online connections. This causes social media fatigue and poses a serious risk to social media users' wellbeing and productivity. Students could become victims of compulsive social media usage, which could lead to a decline in their academic performance. With the help of the stress-strain-outcome framework, this study attempts to establish the indirect relationship between compulsive use of social media and academic performance decrement via social media fatigue. Further, this study examined the moderating role of self-control (SC) in the relationship between social media fatigue and its negative effect on academic outcomes, which has not been analyzed so far. The effect of moderated mediation was assessed using the PROCESS Macro. The findings of the study suggest the mediating role of social media fatigue between compulsive use of social media and academic performance decrement. Further, the moderating role of self-control was established between social media fatigue and academic performance decline. The originality of the study lies in associating social media fatigue with decrement in academic performance and showing how self-control is helpful in mitigating its effects. This analysis can be insightful for students and educators who tend to ignore the negative impact of students' over-reliance on social media on their academic performance. The findings suggest that social media overuse by students requires self-regulation and requires careful scrutiny by educators in creating appropriate solutions to lessen social media's detrimental influence on higher education. The research provides useful recommendations for self-control on social media usage behavior.","PeriodicalId":37311,"journal":{"name":"Journal of Content, Community and Communication","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46047012","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Amit Verma, Abhishika Sharma, Ashish Sharma, Arun Prakash, Arnab Das
This study explores the effects of confirmation bias, media literacy, and cognitive abilities on social media users' fake news susceptibility. The objective is to disentangle the complex relationships among these factors to understand the underlying mechanisms contributing to the spread of misinformation. Data collection involved an online questionnaire distributed on diverse social media platforms using a combination of convenience and snowball sampling. A total of 500 participants from urban cities in India completed the survey, providing a robust sample for subsequent data analysis. SEM was employed to test the research hypothesis. Findings reveal a significant negative relationship between confirmation bias and susceptibility to fake news, while media literacy demonstrates a significant positive relationship. Cognitive abilities, however, show no significant relationship with susceptibility to fake news. This research paper contributes to the field of media studies by disentangling the effects of confirmation bias and media literacy on social media users' susceptibility to fake news. The findings provide insights into the underlying mechanisms influencing the spread of misinformation and highlight the significance of promoting media literacy and addressing confirmation bias in combating fake news.
{"title":"Disentangling the Effect of Confirmation Bias and Media Literacy on Social Media Users' Susceptibility to Fake News","authors":"Amit Verma, Abhishika Sharma, Ashish Sharma, Arun Prakash, Arnab Das","doi":"10.31620/jccc.06.23/03","DOIUrl":"https://doi.org/10.31620/jccc.06.23/03","url":null,"abstract":"This study explores the effects of confirmation bias, media literacy, and cognitive abilities on social media users' fake news susceptibility. The objective is to disentangle the complex relationships among these factors to understand the underlying mechanisms contributing to the spread of misinformation. Data collection involved an online questionnaire distributed on diverse social media platforms using a combination of convenience and snowball sampling. A total of 500 participants from urban cities in India completed the survey, providing a robust sample for subsequent data analysis. SEM was employed to test the research hypothesis. Findings reveal a significant negative relationship between confirmation bias and susceptibility to fake news, while media literacy demonstrates a significant positive relationship. Cognitive abilities, however, show no significant relationship with susceptibility to fake news. This research paper contributes to the field of media studies by disentangling the effects of confirmation bias and media literacy on social media users' susceptibility to fake news. The findings provide insights into the underlying mechanisms influencing the spread of misinformation and highlight the significance of promoting media literacy and addressing confirmation bias in combating fake news.","PeriodicalId":37311,"journal":{"name":"Journal of Content, Community and Communication","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43619490","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
In the era of Bot and ChatGPT, virtual influencers on social and digital media have taken the position of many celebrities. Artificial humans are having several followers and they are influencing their following by communicating with different brands and promoting their products. The present study aims to conduct systematic literature reviews and set a future research agenda of Virtual Influencer (VI) research. The researcher's papers are accessed from both Scopus and Web of Science databases, and after applying the PRISMA approach, 67 papers were included in this study. The SPAR-4 method of systematic literature review applied in this study focusing Context, Constructs, Theory, and Method (CCTM). Most of the studies are based on persuasion theory, experimental research methods, constructs of personality and motivation, and parasocial relationship context. Future research agendas are discussed in the manuscript.
在Bot和ChatGPT时代，社交和数字媒体上的虚拟影响者占据了许多名人的位置。人造人有几个追随者，他们通过与不同品牌沟通和推广他们的产品来影响他们的追随者。本研究旨在对虚拟影响者（VI）研究进行系统的文献综述，并制定未来的研究议程。研究人员的论文可从Scopus和Web of Science数据库中访问，在应用PRISMA方法后，本研究共收录了67篇论文。系统文献综述的SPAR-4方法应用于本研究，重点关注上下文、结构、理论和方法（CCTM）。大多数研究都是基于说服理论、实验研究方法、人格和动机结构以及准社会关系语境。手稿中讨论了未来的研究议程。
{"title":"Communicate your audience through Virtual Influencer: A Systematic Literature Review","authors":"Pushparaj P, B. Kushwaha","doi":"10.31620/jccc.06.23/04","DOIUrl":"https://doi.org/10.31620/jccc.06.23/04","url":null,"abstract":"In the era of Bot and ChatGPT, virtual influencers on social and digital media have taken the position of many celebrities. Artificial humans are having several followers and they are influencing their following by communicating with different brands and promoting their products. The present study aims to conduct systematic literature reviews and set a future research agenda of Virtual Influencer (VI) research. The researcher's papers are accessed from both Scopus and Web of Science databases, and after applying the PRISMA approach, 67 papers were included in this study. The SPAR-4 method of systematic literature review applied in this study focusing Context, Constructs, Theory, and Method (CCTM). Most of the studies are based on persuasion theory, experimental research methods, constructs of personality and motivation, and parasocial relationship context. Future research agendas are discussed in the manuscript.","PeriodicalId":37311,"journal":{"name":"Journal of Content, Community and Communication","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49132105","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The use of social media sites is inevitable. It is one of the most influential means of communication nowadays, particularly among Generation Z, who are often referred to as digital natives. The objective of this study is to examine the influence of excessive use of social networking sites (SNS) on investment intention in the stock market among Generation Z. The study further investigates the parallel mediating roles of financial attitude and perceived behavioral control (PBC). A cross-sectional self-administered questionnaire was conducted among Gen Z in India and responses were analyzed using variance-based structural equation modeling in SmartPLS 4 software. Additionally, the predictive relevance of investment intention was found using PLSPredict. The results revealed that the excessive usage of social media positively influences the intention of this young generation to participate in the securities market. Further, the parallel mediation results establish the role of financial attitude and PBC between excessive use of SNS and investment intention. The predictive power of investment intention was reported to be high. These findings have significant practical implications for financial service providers, finance content creators on various social media platforms (influencers), and financial advisers.
{"title":"Excessive Use of Social Networking Sites and Intention to Invest in Stock Market among Gen Z: A Parallel Mediation Model","authors":"Sona Ahuja, Karan Grover","doi":"10.31620/jccc.06.23/06","DOIUrl":"https://doi.org/10.31620/jccc.06.23/06","url":null,"abstract":"The use of social media sites is inevitable. It is one of the most influential means of communication nowadays, particularly among Generation Z, who are often referred to as digital natives. The objective of this study is to examine the influence of excessive use of social networking sites (SNS) on investment intention in the stock market among Generation Z. The study further investigates the parallel mediating roles of financial attitude and perceived behavioral control (PBC). A cross-sectional self-administered questionnaire was conducted among Gen Z in India and responses were analyzed using variance-based structural equation modeling in SmartPLS 4 software. Additionally, the predictive relevance of investment intention was found using PLSPredict. The results revealed that the excessive usage of social media positively influences the intention of this young generation to participate in the securities market. Further, the parallel mediation results establish the role of financial attitude and PBC between excessive use of SNS and investment intention. The predictive power of investment intention was reported to be high. These findings have significant practical implications for financial service providers, finance content creators on various social media platforms (influencers), and financial advisers.","PeriodicalId":37311,"journal":{"name":"Journal of Content, Community and Communication","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48680278","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study investigates the impact of artificial intelligence (AI) on decision-making, laziness, and privacy concerns among university students of Delhi NCR (India) and Fujairah (UAE). As AI technologies are increasingly adopted in various sectors, including education, to tackle contemporary challenges, there is a growing investment in AI, projected to reach USD 253.82 million between 2021 and 2025. However, while researchers and institutions worldwide praise the positive role of AI, this study sheds light on the concerns associated with its implementation. This study utilizes a qualitative methodology employing PLS-Smart for data analysis. The primary data was collected from 315 students representing various universities in Delhi NCR (India) and Fujairah (UAE). The sample was drawn using purposive sampling techniques from the population. The findings of the data analysis demonstrate that artificial intelligence (AI) has a significant impact on human decision-making, laziness, and security and privacy concerns. The results indicate that 68.9% of human laziness, 68.6% of personal privacy and security issues, and 27.7% of the loss of decision-making can be attributed to the influence of AI in Delhi and Fujairah. Notably, human laziness emerges as the most affected area due to artificial intelligence..
{"title":"Artificial Intelligence (AI)-Powered Virtual Assistants and their Effect on Human Productivity and Laziness: Study on Students of Delhi-NCR (India) & Fujairah (UAE)","authors":"D. Sabharwal, Robin Kabha, Kajal Srivastava","doi":"10.31620/jccc.06.23/12","DOIUrl":"https://doi.org/10.31620/jccc.06.23/12","url":null,"abstract":"This study investigates the impact of artificial intelligence (AI) on decision-making, laziness, and privacy concerns among university students of Delhi NCR (India) and Fujairah (UAE). As AI technologies are increasingly adopted in various sectors, including education, to tackle contemporary challenges, there is a growing investment in AI, projected to reach USD 253.82 million between 2021 and 2025. However, while researchers and institutions worldwide praise the positive role of AI, this study sheds light on the concerns associated with its implementation. This study utilizes a qualitative methodology employing PLS-Smart for data analysis. The primary data was collected from 315 students representing various universities in Delhi NCR (India) and Fujairah (UAE). The sample was drawn using purposive sampling techniques from the population. The findings of the data analysis demonstrate that artificial intelligence (AI) has a significant impact on human decision-making, laziness, and security and privacy concerns. The results indicate that 68.9% of human laziness, 68.6% of personal privacy and security issues, and 27.7% of the loss of decision-making can be attributed to the influence of AI in Delhi and Fujairah. Notably, human laziness emerges as the most affected area due to artificial intelligence..","PeriodicalId":37311,"journal":{"name":"Journal of Content, Community and Communication","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49259306","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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