Emerging Trends Towards Online Food Delivery Apps in India

Abstract

In recent times, a growing trend has been noticed in the usage of online food delivery services. With the increased usage of technology, every industry is being re-shaped, to better serve the needs of customers, who are the kings of the market. Businesses which are regularly upgraded in order to meet the evolving expectations of customers are those that can succeed in the long run. It is not the technology behind the services provided, rather it is the experience provided to the consumer using real food technology. With this in the background, it should be noted that even customers who had previously preferred to purchase food through offline means, are now turning to online food delivery Apps to make their purchases. The dining out culture is now being transformed into the eating in culture. And this trend is observed to be prominent among youth (15 – 34), especially in the metropolitan cities where there are constant traffic jams and the heavy population density, which results in even short distance travelling being a highly time - consuming process. The resultant effect is that a greater number of Indian households are being seen turning to online food delivery services as an easier and more convenient alternative. As the usage of food delivery Apps grows in the metropolitan cities in India, a growing trend is also being seen in smaller cities. It has therefore become a necessity for online food delivery service providers to identify the preferences and perceptions of consumers to enable them to meet their expectations. Through this study the historical background, current scenario and possible future developments are analyzed in order to help online food delivery services develop better strategies to improve sales and increase the customer base.