BusinessDetect: An Advanced Business Information Mining Application for Intelligent Marketing

Abstract

With the arrival of the era of big data, information technology is widely applied in almost all industries. Traditional marketing is largely dependent on manpower, which is quite inefficient. Data mining combined with big data technology has become an effective solution for intelligent marketing. However, the existing marketing applications mainly concentrate on providing business information retrieval but have limited capability to discover business insights. Hence, in this paper, we propose BusinessDetect, a business information mining application that integrates complete business information and extracts appropriate knowledge to support intelligent marketing. Furthermore, we design different interfaces to display information and interact with users. The evaluation results show that BusinessDetect can provide comprehensive support for developing customers and making decisions more efficiently.