{"title":"Social Network Based Marketing in Mobile Phone Users' Community","authors":"Yang Liu, He Wan, Xuecheng Yang","doi":"10.1109/MVHI.2010.11","DOIUrl":null,"url":null,"abstract":"The fast development of mobile communication network connects everyone and its network features make social network marketing suitable for mobile users’ community. Based on previous study of influencers and diffusion theory with related models, we can find proper methods to make strategies to apply social network marketing into mobile services application. The key in this process is to find the right influencers, launch effective advertising and control negative effect.","PeriodicalId":34860,"journal":{"name":"HumanMachine Communication Journal","volume":null,"pages":null},"PeriodicalIF":0.0000,"publicationDate":"2010-04-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"3","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"HumanMachine Communication Journal","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1109/MVHI.2010.11","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"Social Sciences","Score":null,"Total":0}
引用次数: 3
Abstract
The fast development of mobile communication network connects everyone and its network features make social network marketing suitable for mobile users’ community. Based on previous study of influencers and diffusion theory with related models, we can find proper methods to make strategies to apply social network marketing into mobile services application. The key in this process is to find the right influencers, launch effective advertising and control negative effect.
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