Predictors of the Continued Adoption of WECHAT Mobile Payment

Isaac Kofi Mensah
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引用次数: 11

Abstract

This research article integrates the technology acceptance model and diffusion of innovation theory to explore the factors predicting the continuance intention to use WECHAT mobile payment services in China. The results showed that perceived usefulness, perceived ease of use, perceived service quality, social influence, internet self-efficacy, relative advantage, compatibility, and complexity of were all significant predictor of the continued intention to use WECHAT mobile payment services. However, trust in the internet was not significant determinants of the continued intention to use. The results also demonstrated that internet self-efficacy is a predictor of perceived ease of use, relative advantage, compatibility and complexity of mobile payment services. Again, perceived ease of use and social influence were found to have a significant impact on the perceived service quality of WECHAT mobile payment. The implications of these findings on the adoption of mobile payments are discussed.
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移动支付继续普及的预测因素
本文将技术接受模型与创新扩散理论相结合,探讨中国移动支付服务持续使用意愿的影响因素。结果显示,感知有用性、感知易用性、感知服务质量、社会影响力、网络自我效能、相对优势、兼容性和复杂性都是微信移动支付服务持续使用意愿的显著预测因子。然而,对互联网的信任并不是持续使用意愿的重要决定因素。研究结果还表明,互联网自我效能是移动支付服务感知易用性、相对优势、兼容性和复杂性的预测因子。同样,感知易用性和社会影响力对b微信移动支付的感知服务质量有显著影响。讨论了这些发现对移动支付采用的影响。
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