Mobile government (m-government) can potentially provide substantial benefits. Nonetheless, the low level of use has prevented realizing the potential benefits of m-government. As a result, researchers have studied the factors affecting the acceptance of m-government. However, to date, no study has empirically investigated the factors affecting the continuance intention of using m-government. This article argues that investigating these factors will provide a greater insight into why the potential benefits have not been realized. The theoretical foundation of the proposed model builds on the expectation-confirmation model, information system success model, and the external factor trust. This study has adopted a quantitative methodology and conducted an online questionnaire. The data were collected from 553 m-government users in Saudi Arabia, who have used multiple m-government services. The results show that the proposed model has the capability to identify the factors affecting the continuance intention in m-government context.
{"title":"Factors Affecting Continuance Intention of M-Government: An Empirical Study","authors":"Thamer Alshammari","doi":"10.4018/ijebr.326550","DOIUrl":"https://doi.org/10.4018/ijebr.326550","url":null,"abstract":"Mobile government (m-government) can potentially provide substantial benefits. Nonetheless, the low level of use has prevented realizing the potential benefits of m-government. As a result, researchers have studied the factors affecting the acceptance of m-government. However, to date, no study has empirically investigated the factors affecting the continuance intention of using m-government. This article argues that investigating these factors will provide a greater insight into why the potential benefits have not been realized. The theoretical foundation of the proposed model builds on the expectation-confirmation model, information system success model, and the external factor trust. This study has adopted a quantitative methodology and conducted an online questionnaire. The data were collected from 553 m-government users in Saudi Arabia, who have used multiple m-government services. The results show that the proposed model has the capability to identify the factors affecting the continuance intention in m-government context.","PeriodicalId":13628,"journal":{"name":"Int. J. E Bus. Res.","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-07-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78667139","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The purpose of this paper is to apply the meta-theoretical model of motivation and personality (3M) of Mowen to study consumers' ad avoidance in the context of online personalized advertisements on Instagram. The current study developed a theoretical framework that links personality traits with reactance arousal and ad avoidance behaviours. Based on the data analysis, it was found that consumers with higher general self-efficacy tend to have more reactance arousal (situational level trait) compared to ad irritation, ad skepticism (surface traits), and ad avoidance behaviours towards personalized advertising on Instagram. The findings will help advertisers and marketers in segmenting the market better based on young users' efficacy levels, navigational habits, personality traits, functional motives, and demographic variables to effectively reach the targeted consumers.
{"title":"Personality and Psychological Predictors of Instagram Personalized Ad Avoidance","authors":"Debora Dhanya Amarnath, Uma Pricilda Jaidev","doi":"10.4018/ijebr.323197","DOIUrl":"https://doi.org/10.4018/ijebr.323197","url":null,"abstract":"The purpose of this paper is to apply the meta-theoretical model of motivation and personality (3M) of Mowen to study consumers' ad avoidance in the context of online personalized advertisements on Instagram. The current study developed a theoretical framework that links personality traits with reactance arousal and ad avoidance behaviours. Based on the data analysis, it was found that consumers with higher general self-efficacy tend to have more reactance arousal (situational level trait) compared to ad irritation, ad skepticism (surface traits), and ad avoidance behaviours towards personalized advertising on Instagram. The findings will help advertisers and marketers in segmenting the market better based on young users' efficacy levels, navigational habits, personality traits, functional motives, and demographic variables to effectively reach the targeted consumers.","PeriodicalId":13628,"journal":{"name":"Int. J. E Bus. Res.","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-06-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"85707639","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This research aims to investigate the acceptance of artificial intelligence (AI) technology-enabled services by customers during front-line service meetings. The study collected data from 412 Korean individuals through an online survey and utilized hierarchical regression analysis to test the hypotheses. The results of the study show that the clarity of the roles of both the customer and the AI, the customer's motivation to adopt AI-based technology, and the customer's ability to use AI devices increase the likelihood of acceptance of AI devices. However, concerns related to privacy weaken the relationship between role clarity and customer acceptance, while trust in AI technology strengthens the relationship between ability and customer acceptance.
{"title":"A Study of Customer Acceptance of Artificial Intelligence Technology","authors":"Youngkeun Choi","doi":"10.4018/ijebr.323796","DOIUrl":"https://doi.org/10.4018/ijebr.323796","url":null,"abstract":"This research aims to investigate the acceptance of artificial intelligence (AI) technology-enabled services by customers during front-line service meetings. The study collected data from 412 Korean individuals through an online survey and utilized hierarchical regression analysis to test the hypotheses. The results of the study show that the clarity of the roles of both the customer and the AI, the customer's motivation to adopt AI-based technology, and the customer's ability to use AI devices increase the likelihood of acceptance of AI devices. However, concerns related to privacy weaken the relationship between role clarity and customer acceptance, while trust in AI technology strengthens the relationship between ability and customer acceptance.","PeriodicalId":13628,"journal":{"name":"Int. J. E Bus. Res.","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80089211","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This article presents a theoretical framework for investigating factors influencing e-commerce implementation among SMEs to enhance their performance, and how these factors—percieved ease of use, perceived usefulness, and perceived privacy—could be used for this purpose. Furthermore, this article examined these factors' influence on e-commerce adoption based on three theories, “resource-based view, unified theory of acceptance and use of technology theories.” The data was obtained from a novel questionnaire, which was distributed copies to owners and managers of two hundred and five (205) SMEs in Oyo State, Nigeria. PLS-SEM for analysing empirical data derived. It was found that SMEs' e-commerce adoption to enhance their performance is highly impacted by perceived ease of use and perceived usefulness. On the other hand, perceived privacy is not significantly linked to e-commerce use. The findings were then used to construct a conceptual framework for e-commerce adoption among SMEs.
{"title":"Factors Influencing the Usage of E-Business to Improve SME Performance","authors":"Adejare Yusuff Aremu, A. Shahzad","doi":"10.4018/ijebr.324065","DOIUrl":"https://doi.org/10.4018/ijebr.324065","url":null,"abstract":"This article presents a theoretical framework for investigating factors influencing e-commerce implementation among SMEs to enhance their performance, and how these factors—percieved ease of use, perceived usefulness, and perceived privacy—could be used for this purpose. Furthermore, this article examined these factors' influence on e-commerce adoption based on three theories, “resource-based view, unified theory of acceptance and use of technology theories.” The data was obtained from a novel questionnaire, which was distributed copies to owners and managers of two hundred and five (205) SMEs in Oyo State, Nigeria. PLS-SEM for analysing empirical data derived. It was found that SMEs' e-commerce adoption to enhance their performance is highly impacted by perceived ease of use and perceived usefulness. On the other hand, perceived privacy is not significantly linked to e-commerce use. The findings were then used to construct a conceptual framework for e-commerce adoption among SMEs.","PeriodicalId":13628,"journal":{"name":"Int. J. E Bus. Res.","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82226380","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Anam Iqbal, Muhammad Abrar ul haq, Z. Noor, Misbah Ahmed
Economic crises and reduction in employment rate has pushed fresh graduates of developing countries into e-business adoption. The current study attempts to determine the factors that motivate the fresh graduates towards e-business adoption in Pakistan. The research model comprises of intention to start up a business, professional attraction, self-reliance, network support, online information availability, and awareness of technology as independent variables, with e-business adoption as dependent variable. Data was collected from 200 fresh graduates using a self-administered questionnaire and was analyzed through correlation and regression analysis using SPSS 23.0. The results indicate that all independent variables except network support had a positive influence on adoption of e-business technology on fresh graduates. At the end, certain implications of the study and limitations are discussed.
{"title":"E-Business Career Opportunities and Implications for Fresh University Graduates in Pakistan","authors":"Anam Iqbal, Muhammad Abrar ul haq, Z. Noor, Misbah Ahmed","doi":"10.4018/ijebr.323808","DOIUrl":"https://doi.org/10.4018/ijebr.323808","url":null,"abstract":"Economic crises and reduction in employment rate has pushed fresh graduates of developing countries into e-business adoption. The current study attempts to determine the factors that motivate the fresh graduates towards e-business adoption in Pakistan. The research model comprises of intention to start up a business, professional attraction, self-reliance, network support, online information availability, and awareness of technology as independent variables, with e-business adoption as dependent variable. Data was collected from 200 fresh graduates using a self-administered questionnaire and was analyzed through correlation and regression analysis using SPSS 23.0. The results indicate that all independent variables except network support had a positive influence on adoption of e-business technology on fresh graduates. At the end, certain implications of the study and limitations are discussed.","PeriodicalId":13628,"journal":{"name":"Int. J. E Bus. Res.","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"77140888","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Customer equity, which is one of the key factors in modern marketing, has been recognized as an influential factor in customer loyalty and their behavioral intention. To better understand and manage customers' or users' behavioral intentions, it is necessary to find out the effect of customer equity on them. Customer equity includes the three main drivers of value equity, brand equity and relationship equity. The present research also seeks to investigate the effect of customer equity drivers on customer continuance use intention, as well as the mediating role of brand loyalty in this regard. The statistical population of the research was the users of Instagram app in a public university in Tehran. The results of the data analysis showed that the brand equity affects the brand loyalty, the relationship equity influences brand loyalty, value equity impacts customer behavioral intention, relationship equity affects customer behavioral intention and brand loyalty is effective on customer behavioral intention.
{"title":"Investigating the Effect of Drivers of Customer Equity on Continuance Use Intention of Branded Apps: A Study of Instagram's App","authors":"S. M. Mirmehdi","doi":"10.4018/ijebr.323211","DOIUrl":"https://doi.org/10.4018/ijebr.323211","url":null,"abstract":"Customer equity, which is one of the key factors in modern marketing, has been recognized as an influential factor in customer loyalty and their behavioral intention. To better understand and manage customers' or users' behavioral intentions, it is necessary to find out the effect of customer equity on them. Customer equity includes the three main drivers of value equity, brand equity and relationship equity. The present research also seeks to investigate the effect of customer equity drivers on customer continuance use intention, as well as the mediating role of brand loyalty in this regard. The statistical population of the research was the users of Instagram app in a public university in Tehran. The results of the data analysis showed that the brand equity affects the brand loyalty, the relationship equity influences brand loyalty, value equity impacts customer behavioral intention, relationship equity affects customer behavioral intention and brand loyalty is effective on customer behavioral intention.","PeriodicalId":13628,"journal":{"name":"Int. J. E Bus. Res.","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-05-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88434315","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
L. G. Moreno-Sandoval, L. Rojas, A. P. Quimbaya, Luis Antonio Orozco
The banking sector has been one of the first to identify the importance of social media analysis to understand customers' needs to offer new services, segment the market, build customer loyalty, or understand their requests. Users of Social Networking Sites (SNS) have interactions that can be analyzed to understand the relationships between people and organizations in terms of structural positions and sentiment analysis according to their expectations, opinions, evaluations, or judgments, what can be called collective subjectivity. To understand this dynamic, this study performs a social network analysis combined with computational linguistics through opinion mining to detect communities, understand structural relationships, and manage a Colombian case study's reputation and systemic risk in the banking industry. Finagro and BancoAgrario are the network leaders in both centralities, most of the main actors have a negative polarity, and MinHacienda and cutcolombia with totally different orientations appear in all methods.
{"title":"Computational Linguistic and SNA to Classify and Prevent Systemic Risk in the Colombian Banking Industry","authors":"L. G. Moreno-Sandoval, L. Rojas, A. P. Quimbaya, Luis Antonio Orozco","doi":"10.4018/ijebr.323198","DOIUrl":"https://doi.org/10.4018/ijebr.323198","url":null,"abstract":"The banking sector has been one of the first to identify the importance of social media analysis to understand customers' needs to offer new services, segment the market, build customer loyalty, or understand their requests. Users of Social Networking Sites (SNS) have interactions that can be analyzed to understand the relationships between people and organizations in terms of structural positions and sentiment analysis according to their expectations, opinions, evaluations, or judgments, what can be called collective subjectivity. To understand this dynamic, this study performs a social network analysis combined with computational linguistics through opinion mining to detect communities, understand structural relationships, and manage a Colombian case study's reputation and systemic risk in the banking industry. Finagro and BancoAgrario are the network leaders in both centralities, most of the main actors have a negative polarity, and MinHacienda and cutcolombia with totally different orientations appear in all methods.","PeriodicalId":13628,"journal":{"name":"Int. J. E Bus. Res.","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-05-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"86823032","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Wearable fitness devices are equipped with internet connectivity and capable of tracking, storing, and transmitting health data. A research model is proposed and tested, which shows how cognitive, affective, social, and motivational consumer factors affect the intention to adopt wearables, respectively. The antecedents of these factors are also studied, including perceived usefulness, ease of use, and effectiveness for cognitive factors; positive and negative feelings for affective factors; perceived number of users, number of peers, and social images for social factors. An online survey was conducted among 297 non-wearable-users in the U.S. to collect data. Structural equation modeling was used to test the intention model. The results showed that three factors—cognitive, affective, and motivational—emerged as key determinants of consumers' intention to adopt wearables, with affective factors showing the most explanatory power. The role of the price factor was also revealed. Theoretical and business practical implications are discussed based on the current findings.
{"title":"What Makes Consumers Adopt a Wearable Fitness Device?: The Roles of Cognitive, Affective, and Motivational Factors","authors":"Jing Zhang, E. Mao","doi":"10.4018/ijebr.323204","DOIUrl":"https://doi.org/10.4018/ijebr.323204","url":null,"abstract":"Wearable fitness devices are equipped with internet connectivity and capable of tracking, storing, and transmitting health data. A research model is proposed and tested, which shows how cognitive, affective, social, and motivational consumer factors affect the intention to adopt wearables, respectively. The antecedents of these factors are also studied, including perceived usefulness, ease of use, and effectiveness for cognitive factors; positive and negative feelings for affective factors; perceived number of users, number of peers, and social images for social factors. An online survey was conducted among 297 non-wearable-users in the U.S. to collect data. Structural equation modeling was used to test the intention model. The results showed that three factors—cognitive, affective, and motivational—emerged as key determinants of consumers' intention to adopt wearables, with affective factors showing the most explanatory power. The role of the price factor was also revealed. Theoretical and business practical implications are discussed based on the current findings.","PeriodicalId":13628,"journal":{"name":"Int. J. E Bus. Res.","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-05-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82621419","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
With recent developments in e-commerce and social networking sites, social commerce has emerged as a new business model. S-commerce refers to the purchasing and selling of goods and services through social networking sites while utilizing users' social behavior. Several studies in the s-commerce field have explored adoption behaviors from the perspective of consumers. This study focuses on the business perspective, specifically studying s-commerce adoption in small businesses in Saudi Arabia. The study used the C-TAM-TPB model to identify the factors that positively influence small businesses' intention to adopt s-commerce. An online questionnaire was used to collect data from 392 small businesses. The study applied PLS-SEM to test the hypothesis. Findings show that all factors–attitude, perceived usefulness, perceived behavioral control, and subjective norms–significantly impacted the behavior intention of small businesses to adopt s-commerce. This study provides insights into small businesses' adoption of s-commerce by focusing on sole entrepreneurs and microenterprise owners.
{"title":"Investigating Behavior Intention Toward S-Commerce Adoption by Small Businesses in Saudi Arabia","authors":"Haifa Ghazzai Alotaibi, M. Aloud","doi":"10.4018/ijebr.322094","DOIUrl":"https://doi.org/10.4018/ijebr.322094","url":null,"abstract":"With recent developments in e-commerce and social networking sites, social commerce has emerged as a new business model. S-commerce refers to the purchasing and selling of goods and services through social networking sites while utilizing users' social behavior. Several studies in the s-commerce field have explored adoption behaviors from the perspective of consumers. This study focuses on the business perspective, specifically studying s-commerce adoption in small businesses in Saudi Arabia. The study used the C-TAM-TPB model to identify the factors that positively influence small businesses' intention to adopt s-commerce. An online questionnaire was used to collect data from 392 small businesses. The study applied PLS-SEM to test the hypothesis. Findings show that all factors–attitude, perceived usefulness, perceived behavioral control, and subjective norms–significantly impacted the behavior intention of small businesses to adopt s-commerce. This study provides insights into small businesses' adoption of s-commerce by focusing on sole entrepreneurs and microenterprise owners.","PeriodicalId":13628,"journal":{"name":"Int. J. E Bus. Res.","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-04-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87226748","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The emergence of the internet of things (IoT) is changing the behavior of people, companies, and their businesses. The IoT can enhance e-commerce by reducing the gaps between the virtual and physical worlds. Although the integration of the IoT into e-commerce has several positive effects, security concerns are greater in the IoT context than in traditional e-commerce settings. The proposed research model is based on the unified theory of acceptance and use of technology 2 (UTAUT2) along with trust, privacy, and confidential data concerns to explain the intention to use the IoT in e-commerce. The authors developed a questionnaire and received a total of 328 responses. The results show that among the IoT security factors, trust and privacy are significant determinants of the intention to use the IoT in e-commerce.
{"title":"Integrating the Internet of Things Into E-Commerce: The Role of Trust, Privacy, and Data Confidentiality Concerns in Consumer Adoption","authors":"W. Picoto, Joana Abreu, Patricia Martins","doi":"10.4018/ijebr.321647","DOIUrl":"https://doi.org/10.4018/ijebr.321647","url":null,"abstract":"The emergence of the internet of things (IoT) is changing the behavior of people, companies, and their businesses. The IoT can enhance e-commerce by reducing the gaps between the virtual and physical worlds. Although the integration of the IoT into e-commerce has several positive effects, security concerns are greater in the IoT context than in traditional e-commerce settings. The proposed research model is based on the unified theory of acceptance and use of technology 2 (UTAUT2) along with trust, privacy, and confidential data concerns to explain the intention to use the IoT in e-commerce. The authors developed a questionnaire and received a total of 328 responses. The results show that among the IoT security factors, trust and privacy are significant determinants of the intention to use the IoT in e-commerce.","PeriodicalId":13628,"journal":{"name":"Int. J. E Bus. Res.","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-04-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"91345904","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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