Platformed listening in podcasting: An approach from material and scales potentials

Abstract

This article proposes to investigate delineations of the audience in podcasting in streaming media ecology. To meet this objective, we highlight the scales between contents, circulation, and consumption of podcasts in platformization contexts. We observe these relationships from an intersectional approach that involves spaces between codes, contents and software to understand the dynamics of interrelationships between contents and its flows which are associated with the emergence of varied audiences, derived from listening practices, characterized by binge listening; fidelity strategies; hybrid recommendation practices, playlists and cross-device consumption in multiplatform architecture.