{"title":"The Neoliberal Disciplining of LeBron James and Kevin Durant: Sports Media Discourse on NBA Free Agency as Ideological Critique","authors":"Matt Foy","doi":"10.1177/0193723520973454","DOIUrl":null,"url":null,"abstract":"Through content analysis of sports media commentary focusing on the high-profile free agencies of NBA stars LeBron James and Kevin Durant, the author demonstrates how commercial sports media discourse responding to these critical exigencies strategically reinforces neoliberal ideology and parlays its disciplinary rhetoric into a derogatory ideological critique of James, Durant, and their contemporaries. The analysis demonstrates how media discourse surrounding James and Durant covertly but significantly reinforces cultural myths of rugged individualism, self-sufficiency, and competition as concomitant with success and self-worth while exalting idealized constructions of the prior generation of basketball icons, particularly Michael Jordan, whose mythic self-reliance is metonymic of an influx of nostalgic discourse which framed today’s players as constitutionally inferior to the stars of the 1980s and 1990s.","PeriodicalId":47636,"journal":{"name":"Journal of Sport & Social Issues","volume":"21 1","pages":"3 - 24"},"PeriodicalIF":2.5000,"publicationDate":"2020-11-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Sport & Social Issues","FirstCategoryId":"95","ListUrlMain":"https://doi.org/10.1177/0193723520973454","RegionNum":3,"RegionCategory":"教育学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"HOSPITALITY, LEISURE, SPORT & TOURISM","Score":null,"Total":0}
引用次数: 1
Abstract
Through content analysis of sports media commentary focusing on the high-profile free agencies of NBA stars LeBron James and Kevin Durant, the author demonstrates how commercial sports media discourse responding to these critical exigencies strategically reinforces neoliberal ideology and parlays its disciplinary rhetoric into a derogatory ideological critique of James, Durant, and their contemporaries. The analysis demonstrates how media discourse surrounding James and Durant covertly but significantly reinforces cultural myths of rugged individualism, self-sufficiency, and competition as concomitant with success and self-worth while exalting idealized constructions of the prior generation of basketball icons, particularly Michael Jordan, whose mythic self-reliance is metonymic of an influx of nostalgic discourse which framed today’s players as constitutionally inferior to the stars of the 1980s and 1990s.
期刊介绍：
Journal of Sport & Social Issues is an indispensable resource that brings together the latest research, discussion, and analysis on contemporary sport issues such as race, media, gender, economics, drugs, recruiting, injuries, and youth sports. Using an international, interdisciplinary perspective, Journal of Sport & Social Issues examines today"s most pressing and far-reaching questions about sport, including: World Cup soccer, gay experience and sport, social issues in sport management, youth sports, sports subcultures. Always provocative, Journal of Sports and Social Issues presents a lively public discussion of the impact of sport on social issues from many perspectives.
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