IMAGE AS AN EDUCATIONAL COMPONENT OF PERSONNEL POLICY IN PUBLIC MANAGEMENT BODIES: HUMANITARIAN ASPECT

IF 0.7 Q3 MULTIDISCIPLINARY SCIENCES AD ALTA-Journal of Interdisciplinary Research Pub Date : 2023-07-12 DOI:10.33543/j.130235.122129
Lidiya Smola, O. Kondur, Yaroslav Melnyk, Oksana Orhiiets, N. Bazyliak, A. Lipentsev
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Abstract

The article considers image within the concept of employer branding in public management bodies, in frames of New Public Management. It is shown that the attractiveness of the brand of a particular government body is a key factor for quality staffing and provides an additional advantage in the labor market, however, the lack of linkage between the training and development of public management bodies employees and employer value proposition leads to the absence of the effect of involvement and, accordingly, the leakage of employees to the private sector. Based on the analysis of theoretical provisions both in NPM and business HR-management, as well as some case studies, it is shown that importance of image as an educational component of HR policy in public management bodies is especially evident.
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形象作为公共管理机构人事政策的教育组成部分:人道主义方面
本文在新公共管理的框架下,在公共管理机构的雇主品牌概念中考虑形象。研究表明,特定政府机构的品牌吸引力是高质量人员配备的关键因素,并在劳动力市场上提供了额外的优势,然而,公共管理机构雇员的培训和发展与雇主价值主张之间缺乏联系,导致缺乏参与的效果,因此,雇员向私营部门流失。通过分析NPM和企业人力资源管理的理论规定,以及一些案例研究,表明形象作为公共管理机构人力资源政策的教育组成部分的重要性尤为明显。
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来源期刊
AD ALTA-Journal of Interdisciplinary Research
AD ALTA-Journal of Interdisciplinary Research MULTIDISCIPLINARY SCIENCES-
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71.40%
发文量
12
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