{"title":"Consumer Behavior: Understanding Consumers– Designing Marketing Activities","authors":"Stefan Hoffmann, Payam Akbar","doi":"10.1007/978-3-658-39476-9","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":18629,"journal":{"name":"MKTG: Economic Psychology & Economic Analysis of Consumer Behavior (Topic)","volume":"108 1","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"MKTG: Economic Psychology & Economic Analysis of Consumer Behavior (Topic)","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1007/978-3-658-39476-9","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
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