Russia re-envisions the world: strategic narratives in Russian broadcast and news media during 2015

Q1 Social Sciences Russian Journal of Communication Pub Date : 2018-01-02 DOI:10.1080/19409419.2017.1421096

Robert S. Hinck, Randolph Kluver, S. Cooley

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引用次数: 27

Abstract

ABSTRACT This study examines the strategic narratives embedded in Russia broadcast and news media to determine how the country advances a narrative framework portraying the Kremlin’s world view as propagated through Russian media. We argue these narratives help construct Russian identity in building domestic cohesion while fending off criticisms by Western nations. The study furthers our theoretical understanding of public diplomacy and global narratives by drawing from the work of rhetoricians and IR scholars in addressing how domestic and international narratives become tied together for strategic purposes and their reception by local actors. We analyzed 1016 broadcast and online news segments from 17 different sources representing governmental and official news sites, oppositional sites, and independent news sources. Two studies were conducted focusing on one particular ‘contour’ of the Russian worldview: Russian multilateral engagement through BRICS, SCO, and Iranian nuclear negotiations as well as media portrayals of NATO. The study concludes by discussing strategies for effective messaging.

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俄罗斯重新构想世界:2015年俄罗斯广播和新闻媒体的战略叙事

本研究考察了俄罗斯广播和新闻媒体中嵌入的战略叙事，以确定该国如何通过俄罗斯媒体宣传来推进描绘克里姆林宫世界观的叙事框架。我们认为，这些叙事有助于构建俄罗斯在建立国内凝聚力的同时，抵御西方国家的批评。本研究借鉴了修辞学家和国际关系学者的研究成果，探讨了国内和国际叙事如何为战略目的和当地行动者的接受而联系在一起，从而进一步加深了我们对公共外交和全球叙事的理论理解。我们分析了来自17个不同来源的1016个广播和在线新闻片段，这些来源包括政府和官方新闻网站、反对派网站和独立新闻来源。两项研究聚焦于俄罗斯世界观的一个特定“轮廓”:俄罗斯通过金砖国家、上海合作组织和伊朗核谈判的多边参与，以及媒体对北约的描绘。研究最后讨论了有效信息传递的策略。

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Russian Journal of Communication Social Sciences-Political Science and International Relations

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期刊介绍： Russian Journal of Communication (RJC) is an international peer-reviewed academic publication devoted to studies of communication in, with, and about Russia and Russian-speaking communities around the world. RJC welcomes both humanistic and social scientific scholarly approaches to communication, which is broadly construed to include mediated information as well as face-to-face interactions. RJC seeks papers and book reviews on topics including philosophy of communication, traditional and new media, film, literature, rhetoric, journalism, information-communication technologies, cultural practices, organizational and group dynamics, interpersonal communication, communication in instructional contexts, advertising, public relations, political campaigns, legal proceedings, environmental and health matters, and communication policy.