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Social semiotics: communicative and socio-cultural practices. The Russian-speaking contribution to the development of social semiotics in 1970–2000s 社会符号学:交际和社会文化实践。俄语对1970 - 2000年代社会符号学发展的贡献
Q1 Social Sciences Pub Date : 2021-09-02 DOI: 10.1080/19409419.2021.1972829
G. Tulchinskii
ABSTRACT The intensive transformation of literally all spheres of life in modern society stimulates the search for an adequate conceptual apparatus in order to understand these processes. The purpose of this work is to show the possibilities of applying semiotic analysis to social-cultural phenomena and processes, which involves going beyond the traditional limitation of semiotics with linguistic phenomena and the reduction of social semiotics to the pragmatic contexts of language use. At the same time, particular attention is given to approaches and developments obtained in the last quarter of the previous century by Russian-speaking authors such as Yuri Lotman, Georgy Bogin, Aron Brudnyj, Tamara Dridze, Aleksandr Portnov, Vladimir Sulimov, as well as their colleagues and students. The priority function and significance of the developments of the aforementioned authors and schools is specifically associated with the discovery of non-trivial possibilities of the semiotic approach, which goes beyond considering the peculiarities of using language in various social practices for the semiotic analysis of such practices themselves.
现代社会生活各个领域的剧烈变化促使人们寻找一种适当的概念工具来理解这些过程。这项工作的目的是展示将符号学分析应用于社会文化现象和过程的可能性,这涉及超越符号学与语言现象的传统限制,并将社会符号学还原为语言使用的语用语境。与此同时,特别关注上个世纪最后25年由俄语作家尤里·洛特曼、格奥尔基·博金、阿隆·布鲁德尼、塔玛拉·德里泽、亚历山大·波特诺夫、弗拉基米尔·苏里莫夫及其同事和学生所取得的方法和发展。上述作者和学派发展的优先功能和意义与符号学方法的非平凡可能性的发现特别相关,符号学方法超越了考虑在各种社会实践中使用语言的特殊性,以对这些实践本身进行符号学分析。
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引用次数: 0
Hashtag activism in Russia: theory and practice 俄罗斯的标签行动主义:理论与实践
Q1 Social Sciences Pub Date : 2021-09-02 DOI: 10.1080/19409419.2021.1972828
A. Gureeva, Elina Samorodova
ABSTRACT The mediatization of social practices has brought new trends and forms of activism to life in society. This paper seeks to explain the theoretical basis for and provide conceptual insight into the Russian practice of hashtag activism – a phenomenon that has become an integral part of contemporary media activism and is of burgeoning interest to both Russian and foreign researchers. Moreover, this phenomenon is equally relevant to the study of the mediatization of politics more widely. Thus, the aim of the paper is to measure the level of the hashtag activism in Russia. This paper presents the results of the survey on social and political issues among young Russians, compares real activism with media activism, and discusses the role of hashtags in social media activism through the lens of several high profiles, public political events that took place in Russia between 2019 and 2020.
社会实践的媒介化为社会生活带来了新的趋势和形式。本文试图解释俄罗斯标签行动主义实践的理论基础,并提供概念上的见解——这一现象已成为当代媒体行动主义的一个组成部分,并引起了俄罗斯和外国研究人员的兴趣。此外,这一现象与更广泛的政治媒介化研究同样相关。因此,本文的目的是衡量俄罗斯标签行动主义的水平。本文介绍了对俄罗斯年轻人的社会和政治问题的调查结果,比较了真正的行动主义与媒体行动主义,并通过2019年至2020年期间发生在俄罗斯的几起引人注目的公共政治事件来讨论标签在社交媒体行动主义中的作用。
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引用次数: 1
Leaders of public opinion: political communication with youth in Russia during 2018–2019 舆论领袖:2018-2019年俄罗斯青年政治沟通
Q1 Social Sciences Pub Date : 2021-09-02 DOI: 10.1080/19409419.2021.1999154
Karina Armenovna Badalyan, S. Gavrov
ABSTRACT The article analyzes the role of the representatives of the mass culture and opinion leaders of the age group 18–25 years in the life of the youth of Russia and the formation of their political views, culture and actions by the influence of the Internet on the example of 2018 elections and summer protests. Subject of research: the role of the youth's opinion leaders in the political decision-making process. Objective: to reveal the influence of the leaders of the mass culture on the young people of Russia and their actions in the political sphere with the help of the internet communications. The author has made the analysis of the information about the happened situation and previous information flows. It is concluded that the youth's society of the Russian Federation has the tendency to the exposure of the internet communications and the opinion leaders who operate them.
本文以2018年选举和夏季抗议为例,通过互联网的影响,分析了18-25岁年龄段的大众文化代表和意见领袖在俄罗斯青年生活中的作用,以及他们政治观点、文化和行动的形成。研究课题:青年意见领袖在政治决策过程中的作用。目的:揭示大众文化领袖对俄罗斯年轻人的影响,以及他们在互联网传播的帮助下在政治领域的行为。作者对发生的情况和以往的信息流进行了分析。结论是,俄罗斯联邦的青年社会有暴露网络传播和意见领袖的倾向。
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引用次数: 1
Public agenda fragmentation beyond established democracies: the case of Russian online publics in 2017 既定民主国家之外的公共议程碎片化:2017年俄罗斯在线公众的案例
Q1 Social Sciences Pub Date : 2021-09-02 DOI: 10.1080/19409419.2021.1995277
Sergei Pashakhin
ABSTRACT New media introduce mechanics in the news consumption and deliberation of public agenda capable of disrupting the democratic process's normative assumptions (echo chambers, filter bubbles). However, most research has been concerned with cases from Western Europe and the US. In this paper, we examine the fragmentation of the Russian public sphere online. We build on previous works with evidence on networked connections between segments of the online public sphere. We collected news items (N = 210,197) and metadata of 12 news outlets with offline and online reach posted on the largest Russian-language platform during one year (2017). Following a computational approach based on topic modeling and qualitative reading, we match the network segments with their news agendas. Although we do not find evidence of fragmentation, we find divergencies in their agendas. We discuss these findings and their contribution to the discussion of fragmentation of publics and agendas in the digital environment.
新媒体在新闻消费和公共议程审议中引入了能够破坏民主过程规范假设的机制(回声室、过滤气泡)。然而,大多数研究关注的是西欧和美国的病例。在本文中,我们研究了俄罗斯在线公共领域的碎片化。我们以先前的研究为基础,提供了在线公共领域各部分之间网络连接的证据。我们收集了一年内(2017年)在最大的俄语平台上发布的12家具有线下和在线影响力的新闻机构的新闻项目(N = 210,197)和元数据。遵循基于主题建模和定性阅读的计算方法,我们将网络片段与其新闻议程相匹配。虽然我们没有发现分裂的证据,但我们发现它们的议程存在分歧。我们讨论了这些发现及其对数字环境中公众和议程碎片化讨论的贡献。
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引用次数: 0
Prejudice toward Asians and migrants during the COVID-19 pandemic in Russia and Kyrgyzstan 俄罗斯和吉尔吉斯斯坦疫情期间对亚洲人和移民的偏见
Q1 Social Sciences Pub Date : 2021-07-31 DOI: 10.1080/19409419.2021.1958697
S. Croucher, Tatiana M. Permyakova, E. Turdubaeva
ABSTRACT As of July 2021, more than 153 million people have been diagnosed with COVID-19 globally. Russia has 5.5 million cases with more than 135,000 deaths; while Kyrgyzstan has nearly 132,000 cases and 2000 deaths. While the virus hit the two nations at different times and with different severities, the two nations, as with so many others, both experienced cases of prejudice toward minority groups blamed for the spread of COVID-19. Using integrated threat theory (ITT), this study cross-culturally examines the link between prejudice toward minorities blamed for the spread of COVID-19 in Russia (Asians) and Kyrgyzstan (migrants) and intergroup contact. Results revealed intergroup contact had a positive effect on realistic and symbolic threat. Additionally, results show Kyrgyz respondents had lower levels of symbolic threat than Russian respondents.
截至2021年7月,全球已有超过1.53亿人被诊断患有COVID-19。俄罗斯有550万例病例,超过13.5万人死亡;而吉尔吉斯斯坦有近13.2万例病例,2000人死亡。虽然病毒在不同的时间和不同的严重程度袭击了这两个国家,但这两个国家和其他许多国家一样,都经历了对少数群体的偏见,这些少数群体被认为是COVID-19传播的罪魁祸首。本研究利用综合威胁理论(ITT),跨文化地考察了在俄罗斯(亚洲人)和吉尔吉斯斯坦(移民)传播COVID-19的少数民族偏见与群体间接触之间的联系。结果表明,群体间接触对现实威胁和象征性威胁均有积极影响。此外,结果显示吉尔吉斯受访者的象征性威胁水平低于俄罗斯受访者。
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引用次数: 2
Persuasive colours for trust in E-commerce: Dutch blue or Russian red? 在电子商务中有说服力的颜色:荷兰蓝还是俄罗斯红?
Q1 Social Sciences Pub Date : 2021-07-12 DOI: 10.1080/19409419.2021.1951066
Peter Broeder, Lisanne van Doremalen
ABSTRACT This study aims to investigate the effects of web store colours (blue or red) on e-commerce. Specifically, a comparison is made between consumers from two cultures: Dutch and Russian. They participated in an experimental survey and expressed their trust in a web store and their intention to purchase a low-involvement product (a laptop sleeve). The results showed that initial trust and cultural background seem to influence online purchase intention. Higher levels of initial trust were related to higher purchase intentions. Interestingly, where the more uncertainty-avoidant Russian consumers trusted the web store, the Dutch consumers were more likely to purchase the product, regardless of the colour they were exposed to. It is recommended to unravel the degree of localisation of web stores’ atmosphere in global e-commerce. Consumers from different cultural backgrounds might not feel and behave the same in a differently coloured, online retail environment.
本研究旨在探讨网络商店颜色(蓝色或红色)对电子商务的影响。具体来说,比较了来自两种文化的消费者:荷兰和俄罗斯。他们参与了一项实验性调查,并表达了他们对网络商店的信任,以及他们购买低介入产品(笔记本电脑套)的意图。结果显示,最初的信任和文化背景似乎会影响在线购买意愿。较高的初始信任水平与较高的购买意愿相关。有趣的是,回避不确定性的俄罗斯消费者更信任网上商店,而荷兰消费者更有可能购买产品,不管他们看到的是什么颜色。建议对全球电子商务中网络商店氛围的本土化程度进行梳理。不同文化背景的消费者在色彩不同的网上零售环境中可能会有不同的感受和行为。
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引用次数: 1
Bodies’ voices: bodily capitalization in Russian and British music video 身体的声音:俄罗斯和英国音乐录影带中的身体大写
Q1 Social Sciences Pub Date : 2021-07-07 DOI: 10.1080/19409419.2021.1951112
A. M. Pivovarov, D. Tkachuk
ABSTRACT The article presents the results of a comparative visual analysis of popular Russian and British music videos. The sample was based on the most viewed music videos on YouTube in 2019. The authors used the modern interpretation of Bourdieu's theory of capital as a theoretical framework for analysis. Bodily capital is considered as an independent type of capital that has physical, erotic, gender, and aesthetic dimensions. One considers that the capitalization of corporeality in a music video is connected with the plot visualization of the accumulation of bodily capital, i.e. the process of body transformation, by working on its physical features, constructing gender identity, modeling erotic behaviour, and aesthetic attributes of appearance. Moreover, the capitalization of corporeality in the video includes demonstration of obtaining direct or symbolic benefits resulting from the conversion of bodily capital into economic, cultural, or social capital. The crucial features of the capitalization of corporeality in Russian videos are the replication of markers of video characters' social status through body attributes, demonstration of aesthetically idealized bodies, and general irony over corporeality. In the British videos, there is less tongue-in-cheek narrative, especially associated with corporeal attributes; more unified body types are demonstrated.
本文介绍了对俄罗斯和英国流行音乐视频的视觉对比分析结果。该样本基于2019年YouTube上观看次数最多的音乐视频。作者将布迪厄资本理论的现代诠释作为分析的理论框架。身体资本被认为是一种独立的资本类型,具有物理、色情、性别和审美维度。有人认为,在音乐视频中,肉体的资本化与身体资本积累的情节可视化有关,即身体转化的过程,通过对身体特征的研究,构建性别认同,塑造色情行为和外表的美学属性。此外,视频中的肉体资本化还包括将肉体资本转化为经济、文化或社会资本而获得直接或象征性利益的演示。俄罗斯视频中肉体资本化的关键特征是通过身体属性复制视频人物的社会地位标记,展示审美理想化的身体,以及对肉体的普遍讽刺。在英国的视频中,很少有半开玩笑的叙述,尤其是与身体属性有关的叙述;展示了更统一的身体类型。
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引用次数: 0
Russian philosophy in the twenty-first century: an anthology 21世纪的俄罗斯哲学选集
Q1 Social Sciences Pub Date : 2021-06-14 DOI: 10.1080/19409419.2021.1940057
A. Mitrofanova
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引用次数: 0
In the city of the eccentrics: Glumov, Mr West and Oktiabrina 在这座古怪的城市:格卢莫夫、韦斯特和奥克提亚布里纳
Q1 Social Sciences Pub Date : 2021-05-04 DOI: 10.1080/19409419.2021.1934895
Alfonso Puyal
ABSTRACT In its cinematographic dimension, Soviet Constructivism turns the city into a stage upon which amazing deeds, burlesque situations and acrobatics are performed. The circus, music-hall and variety shows are the new genres that are incorporated first into the theatre, advocated by the Left Front of the Arts (LEF), and shortly afterwards into the cinema. At the same time, the urban space becomes the epitome of the technology propelled by the Soviet state, which drove the industrialisation of the country: factories, machines and engines, road traffic, telecommunications and, of course, the cinema. The present paper addresses these questions – the ‘technification’ and the eccentric view of the city of the Soviet cinema-makers – through the analysis of three period-defining works. The first of these is Glumov's Diary (S. M. Eisenstein, 1923), a satirical short film integrated in the mise-en-scene of Enough Simplicity for Every Wise Man, a play by Aleksander Ostrovski; the second is The Extraordinary Adventures of Mr West in the Land of the Bolsheviks (Lev Kuleshov, 1924); and the third work studied is The Adventures of Oktiabrina (Grigori Kozintsev and Leonid Trauberg, 1924), the first film by the FEKS group.
在电影的维度上,苏联建构主义把城市变成了一个舞台,在这个舞台上表演着惊人的行为、滑稽的情景和杂技。马戏、音乐厅和综艺节目是由左翼艺术阵线(Left Front of The Arts, LEF)倡导的,首先被纳入剧院的新类型,不久之后进入电影院。与此同时,城市空间成为苏联国家推动的技术的缩影,这推动了这个国家的工业化:工厂、机器和发动机、道路交通、电信,当然还有电影。本文通过对三个时期定义作品的分析,解决了这些问题——“技术化”和苏联电影制作人对城市的古怪看法。其中第一部是格卢莫夫的《日记》(S. M.爱森斯坦,1923年),这是一部讽刺短片,与亚历山大·奥斯特洛夫斯基的戏剧《给每个聪明人足够的简单》的场景布景相结合;第二本是《韦斯特先生在布尔什维克的土地上的非凡冒险》(列夫·库列绍夫,1924年);研究的第三部作品是《奥克提亚布里纳历险记》(格里戈里·科津采夫和列昂尼德·特劳伯格,1924年),这是FEKS小组的第一部电影。
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引用次数: 0
Speech etiquette of professional online communities 专业网络社区演讲礼仪
Q1 Social Sciences Pub Date : 2021-03-16 DOI: 10.1080/19409419.2021.1899563
V. Vasileva, L. Y. Ivanova
ABSTRACT Networking within online communities is recognized as a new way of social interaction. The authors study Russian Internet communities that unite members of the same profession – professional social networks. In such communities, speech etiquette is formed under the influence of communicative values that are, in turn, formed under the influence of values that are determined by a particular profession. We search for a correlation between professional social networks’ speech etiquette features and the profession of their members, and raise the questions: What communication goals are pursued by the users of the communities studied? What communicative situations form the professional social networks’ speech etiquette? What are the communicative values of an online group for professionals? What kinds of professionals’ speech activity may influence the formation of speech etiquette in professional social networks? Speech activity of professional social networks was analysed in ‘Dentistry’, ‘Overheard in the police’, and ‘Law dot ru’.
网络社区内的网络被认为是一种新的社会互动方式。作者研究了俄罗斯的互联网社区,这些社区将同一职业的成员联合起来——专业社交网络。在这样的群体中,言语礼仪是在交际价值观的影响下形成的,而交际价值观又是在特定职业所决定的价值观的影响下形成的。我们寻找职业社交网络的言语礼仪特征与其成员的职业之间的相关性,并提出问题:所研究的社区用户追求的沟通目标是什么?职业社交网络的言语礼仪是由哪些交际情境构成的?对于专业人士来说,在线小组的交流价值是什么?职业社交网络中哪些类型的言语活动可能影响言语礼仪的形成?在“牙科”、“警察窃听”和“法律点”中分析了专业社交网络的言语活动。
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引用次数: 3
期刊
Russian Journal of Communication
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