The Impact of Marketing Metaverse through Experience in Enjoyment Experience, Brand Active and Purchase Intention

Abstract

An investigative study to explore and examine the effects of factors that help increasing intention to use virtual world games in Metaverse in the context of internet technology is developing strongly and people spend more time on the internet for gaming and shopping. This study uses an overview of research studies on the factors that create game selection intentions as well as the factors affecting purchase intentions in the virtual world in general and Metaverse in particular. Research results show that the factors that positively affect consumers' intention to use games are to give them a worthy experience, an interesting environment to interact and connect in addition to providing trust, safety for participants.