Culture from simulation to simulacrum and back

Novica Milić
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Abstract

Reality show or Reality TV programme is a symptom of the new pairing of the metaphysic of the "two worlds" and the contemporary technology. To analyse it as a symptom - i.e. a set of related signs - we need to use semiology of the media, separating the key codes as sets of rules and protocols for signifying practices that produce such TV programmes. In the analysis, these codes, taken here in their minimal but most important numbers, are shown as also the codes which produce everyday circulation of our representations and discourses, and open up a series of new questions. For example, to what extent is the reality show an image of everyday life, is it a simulation (imitation, mimesis) of it, or is it a simulacrum, as a structure of signs, which is beyond the old opposition of a model and a copy? Or perhaps, what we witness is a turn in communication where everyday picture of the world becomes a simulation of this simulacrum, that is an imitation of a reality programme as a pairing of metaphysics and technology?
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从模拟到模拟再到模拟的文化
真人秀或电视真人秀节目是“两个世界”形而上学与当代技术新配对的一种表现。为了分析它作为一种症状-即一组相关的符号-我们需要使用媒体的符号学,将关键代码作为一套规则和协议分开,以表示制作此类电视节目的实践。在分析中,这些代码,在这里以它们最小但最重要的数字来看,也被显示为产生我们的表征和话语的日常循环的代码,并开辟了一系列新问题。例如,现实秀在多大程度上是日常生活的一种形象,是对它的一种模拟(模仿、模仿),还是一种拟像,作为一种符号结构,超越了模型与复制品的旧对立?或者,我们所见证的是一种交流的转变,世界的日常画面变成了这种拟像的模拟,这是一种对现实节目的模仿,作为形而上学和技术的配对?
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