Twelve reasons why boards and executives should be clear that profit is not the purpose of their company

Abstract

Leaders of companies are increasingly expected to ensure that their companies fulfill a purpose beyond profits. Many still have doubts, and privately believe the real purpose of the company is simply to make a profit. Here, Dr. Axel Kravatzky and Mark Stephens summarize twelve arguments why profit alone is not, cannot, and ought not be purpose of a company.