{"title":"PENGARUH KEPERCAYAAN, IKLAN, PERSEPSI RESIKO TERHADAP KEPUTUSAN PEMBELIAN DI SITUS SHOPEE PADA KONSUMEN KELURAHAN LUBUK BUAYA","authors":"Febsri Susanti, Chintya Mulyani","doi":"10.46306/vls.v2i2.149","DOIUrl":null,"url":null,"abstract":"The purpose of study was to determine the effect of trust, advertising, risk percepstion on purchasing decisions on shopee to cnsumers in kelurahan lubuk buaya.This research was conducted with a total of 95 consumersin this study were with a technique slovin. Analysis of the data used is multiple linear regression analysis. Partial test results show that there is a positive and significant influence of trust of origin on purchasing decisions, there is a no effect and no significant influence of advertising on purchasing decisions, and there is a positive and significant influence of risk perception on purchasing decisions","PeriodicalId":30265,"journal":{"name":"Jurnal Manajemen dan Wirausaha","volume":"17 1","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2022-07-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Jurnal Manajemen dan Wirausaha","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.46306/vls.v2i2.149","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
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Abstract
The purpose of study was to determine the effect of trust, advertising, risk percepstion on purchasing decisions on shopee to cnsumers in kelurahan lubuk buaya.This research was conducted with a total of 95 consumersin this study were with a technique slovin. Analysis of the data used is multiple linear regression analysis. Partial test results show that there is a positive and significant influence of trust of origin on purchasing decisions, there is a no effect and no significant influence of advertising on purchasing decisions, and there is a positive and significant influence of risk perception on purchasing decisions
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