How do businesses achieve sustainable success and improve the quality of products in the green competitive era?

IF 3.6 4区管理学 Q2 MANAGEMENT Total Quality Management & Business Excellence Pub Date : 2022-05-23 DOI:10.1080/14783363.2022.2071693

Chun-Tien Hu, Zeyu Xu, Shijun Chen

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引用次数: 2

Abstract

Many companies have paid attention to environmental preservation in recent years. Firms label their goods or services ecologically responsible, becoming a quickly growing trend. This article tries to establish the link between green elements and competitive advantage tactics to progress sustainable manufacturing. It aims to discover the relationship between green innovation, green market orientation, green entrepreneurial orientation, technology readiness, and product quality to attain sustainable business success. Employing simple random sampling, surveys were distributed via email. The present study is a quantitative analysis, and the analytical tool utilized is AMOS and smart PLS program applications. The empirical outcomes find that green factors help companies improve the quality of products and sustainable success. Also, technology readiness positively influences the quality of products and sustainable success in business. In addition, the impact of green entrepreneurial orientation on the quality of products and sustainable success is positive and significant. The findings illustrated that green market orientation is an essential factor in the quality of products and sustainable success in business. Another point is that green innovation positively affects the quality of products and sustainable success. Finally, the quality of products has significantly affected sustainable success in business.

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企业如何在绿色竞争时代取得持续的成功并提高产品质量?

近年来，许多公司都注意到环境保护。企业给他们的产品或服务贴上生态责任标签，成为一种快速增长的趋势。本文试图建立绿色要素与竞争优势策略之间的联系，以推进可持续制造。旨在发现绿色创新、绿色市场导向、绿色创业导向、技术准备度和产品质量之间的关系，从而实现企业的可持续成功。调查采用简单的随机抽样，通过电子邮件分发。本研究为定量分析，分析工具为AMOS和智能PLS程序应用。实证结果发现，绿色因素有助于企业提高产品质量和持续成功。此外，技术准备积极影响产品质量和业务的可持续成功。此外，绿色创业取向对产品质量和可持续成功的影响是显著的。研究结果表明，绿色市场导向是产品质量和企业可持续成功的重要因素。另一点是，绿色创新对产品质量和可持续成功有积极影响。最后，产品质量对企业的可持续成功有显著影响。

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来源期刊

Total Quality Management & Business Excellence MANAGEMENT-

CiteScore

8.90

自引率

12.80%

发文量

期刊介绍： Total Quality Management & Business Excellence is an international journal which sets out to stimulate thought and research in all aspects of total quality management and to provide a natural forum for discussion and dissemination of research results. The journal is designed to encourage interest in all matters relating to total quality management and is intended to appeal to both the academic and professional community working in this area. Total Quality Management & Business Excellence is the culture of an organization committed to customer satisfaction through continuous improvement. This culture varies both from one country to another and between different industries, but has certain essential principles which can be implemented to secure greater market share, increased profits and reduced costs. The journal provides up-to-date research, consultancy work and case studies right across the whole field including quality culture, quality strategy, quality systems, tools and techniques of total quality management and the implementation in both the manufacturing and service sectors. No topics relating to total quality management are excluded from consideration in order to develop business excellence.