IS FAKE NEWS SPREADING MORE RAPIDLY THAN COVID-19 IN INDIA?

Abstract

Fake news is not a new phenomenon. With the mushrooming of smartphone users and the easy access to the internet, fake news is spreading at very high speed from people to people. Why do people flagrantly believe fake news? Why don‟t people fact-check before sharing information with others? etc., are still some of the questions unanswered. The panic created by fake news during the time of the Covid-19 pandemic outbreak is also not less. Hence, this study aims to focus on understanding people‟s perspectives on controlling the spread of fake news on social media. The respective study is based on quantitative data analysis of the responses of 300 social media users across India, collected online in April 2020 during a nationwide lockdown. The study arrived at a conclusion stating that self-regulation may not deliver a proper effect on controlling the spread of fake news. But, organising effective campaigns to build social media literacy can be one of the potential measures that can be implemented in order to control the spread of fake news over social media platforms. The respondents of the study also agree to bring-in a national policy and a national regulatory body control the spread of fake news over social media platforms. Hence, this particular study can support the Government of India to make decisions to roll out regulatory measures to control the spread of fake news through social media, which is still on the red tape.