{"title":"Determinants of the adoption of AI wearables - practical implications for marketing","authors":"Ł. Sułkowski, Dominika Kaczorowska-Spychalska","doi":"10.14254/1795-6889.2021.17-3.6","DOIUrl":null,"url":null,"abstract":"Wearables have become a natural element of human life, determining our way of perceiving, understanding and experiencing the world. Enriched with elements of artificial intelligence, they will change our habits and draw us into the digital dimension of the world - a space of uninterrupted interaction between people and technology. As a result, there are still new ideas for the effective use of AI wearables in the consumer space. The main aim of the article is to examine the determinants behind the acceptance of the AI wearables, with particular emphasis on the strength and nature of the relationship between the consumer and technology. The UTAUT2 model is used for this purpose. The article is a continuation of the previous reflections and analyses in this area; at the same time it constitutes an initial stage of research on the issues related to the adoption of AI wearables.","PeriodicalId":37614,"journal":{"name":"Human Technology","volume":"31 6 1","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2021-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"8","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Human Technology","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.14254/1795-6889.2021.17-3.6","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"Social Sciences","Score":null,"Total":0}
引用次数: 8
Abstract
Wearables have become a natural element of human life, determining our way of perceiving, understanding and experiencing the world. Enriched with elements of artificial intelligence, they will change our habits and draw us into the digital dimension of the world - a space of uninterrupted interaction between people and technology. As a result, there are still new ideas for the effective use of AI wearables in the consumer space. The main aim of the article is to examine the determinants behind the acceptance of the AI wearables, with particular emphasis on the strength and nature of the relationship between the consumer and technology. The UTAUT2 model is used for this purpose. The article is a continuation of the previous reflections and analyses in this area; at the same time it constitutes an initial stage of research on the issues related to the adoption of AI wearables.
期刊介绍：
Human Technology is an interdisciplinary, multiscientific journal focusing on the human aspects of our modern technological world. The journal provides a forum for innovative and original research on timely and relevant topics with the goal of exploring current issues regarding the human dimension of evolving technologies and, then, providing new ideas and effective solutions for addressing the challenges. Focusing on both everyday and professional life, the journal is equally interested in, for example, the social, psychological, educational, cultural, philosophical, cognitive scientific, and communication aspects of human-centered technology. Special attention shall be paid to information and communication technology themes that facilitate and support the holistic human dimension in the future information society.
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