Technology Acceptance Dynamics and Adoption of E-Payment Systems: Empirical Evidence From Jordan

Abstract

This study aimed to identify the main factors associated with consumers' intentions to adopt electronic payment systems (EPS) in Jordan. To achieve this objective, an integrated conceptual framework based on the technology acceptance model (TAM) and content analysis of the previous studies was developed. A quantitative approach using a convenience sample of 487 Jordanian banking customers was employed with the required data obtained via a survey questionnaire. The study findings indicated that all proposed factors (perceived usefulness, ease of use, security, self-efficacy, and trust) have statistically significant positive relationships with electronic payment adoption intention, with the explanation power of all examined factors reaching 49% (R Square=0.49). Perceived usefulness and ease of use were found to be the most important factors associated with the adoption of e-payment. However, education level was the only individual demographic variable with a significant relationship with adoption intention; age and gender were found to have only insignificant relationships.