Comparative Analysis of Cognive Strategies of Nomination in Russian and English

Abstract

At this stage of the development of linguistics, proper nouns are considered to be linguistic units that are not adequately studied, and there is growing interest in proper nouns (or advertising names or commercial nominations), their structural semantics, functional semantics, linguistic culture, and psycholinguistic features, this paper for the first time conducts a comparative study of the material of confectionery product names that sell their Description of the main theoretical provisions on the concept of "ergonym", determine the on-name status of this language unit, consider and describe the names of confectionery products in terms of structure-grammar, lexical semantics and linguistic culture; conduct directional associative experiments to determine the validity of the mind actions of potential consumers on the names of confectionery products and check their informational.