Data Strategy Model - A Reference Model to Develop Data Strategies

Abstract

Data, data, data ... never before companies have had as much data as today. And the potential to gain profitability from and with data is enormous – but often not used! Either there is no awareness or a lack of qualification within the company that makes it hard or even impossible to benefit from those data. A comprehensive data strategy can enable companies to benefit from data. But data strategies are not so easy to establish and transform – and they are not even available as a model! Therefore, the at hand reference model can help closing the gap between the “we need” and the “we have” a data strategy. The Master Thesis answers the questions why a data strategy is relevant and why a reference model is helpful, where in the company and how a data strategy has to be established, identifies the most important components of such a strategy and creates a reference model for data strategies. Complemented with guidelines for the transformation and for a maturity model, a RACI model for roles and responsibilities and an implementation roadmap, the master thesis presents a feasible reference model for data strategies.