REPORT ON CASE-BASED STUDY OF CULTURE-FORMING ELEMENTS WITHIN SELECTED COMPANY CULTURE

Abstract

This paper is concerned with communication and culture-forming elements within companies. Thepurpose of this paper is to report on the study that was conducted in order to decide whether culture-formingelements of company culture in the Slovak business context have a considerable impact on job satisfaction of theemployees. The most crucial concepts of this paper are the culture-forming elements and the term job satisfaction.The role of language and culture is closely explained in relation to these core concepts. This paper also drawsattention to intercultural communication, company culture, job satisfaction and it maps current situation within thefield emphasising the strong influence of the American tradition of the corporate culture. It examines mutualinfluence of the values on the national and organizational levels. Findings are set forth based on the case-based studyanalysis of company culture enhanced with a data-driven approach. This in-depth analysis of company cultureserves as a sample confirming the interrelationship between the culture-forming elements and job satisfaction and itexplores tendencies and strategies such as taking control of fluctuation and job performance. Besides, a uniquelinking between the language element and other elements such as vision has been recognized. These insightsexemplify strong dependence on the culture-forming elements and job satisfaction. The findings reported in thispaper refer to the differences in the perception of culture-forming elements and it also examines the origin of variouscompany-culture elements comparing trends to American corporate culture. This paper addresses the formation ofcompany culture in terms of knowledge from Communication studies, Cultural studies, Intercultural Communicationand Sociolinguistics and recommends transferring knowledge from these fields into practical applications. Insightshighlighted in this paper can help professionals from Human resources and Communication departments whenforming and re-building attractive company cultures strengthening employee job satisfaction whereby it highlights aneed for interdisciplinary cooperation in order to transfer the knowledge from these scientific fields into practicalapplication and let modern society benefit from the contemporary findings from Humanities. Based on this culturalresearch, this paper does not only offer recommendations for the selected company, but it brings contributions interms of company culture. The outcome of this thesis contributes highly to the best practices shared within businessstudies and provides the east innovation efforts in Slovakia with ways to empower their company cultures and so tomotivate their employees and it is believed that application is not bound only to Slovak business context.