Gallup Analytics: A Source of Global Public Opinion Data

Abstract

Gallup Analytics is a database of public opinion polls from three data sources: Gallup World Poll, Gallup U.S. Daily Tracking, and Gallup Poll Social Series (GPSS). These data are valuable because they are longitudinal, giving researchers insights into social trends over time (e.g., societal norms, political and economic circumstances, human lifestyle and well-being). Some subscription options include access to the underlying raw microdata and codebooks, and all include access to Gallup Brain, a repository of historic Gallup survey questions and responses. Gallup provides high-quality customer service, quickly responding to service interruptions and troubleshooting technical challenges as they arise.