Kamila Słupińska, Katarzyna Włodarczyk, M. Borawski, Patryk Wlekły
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引用次数: 0
Abstract
Consumers may undertake various steps in order to increase the rationality of their choices. One of the options involves drawing up a shopping list. The study presents an innovative method of analysing consumer behaviour during shopping. Modern technologies were used to set up a virtual environment within which a store was created. A combination of methods was employed to assess the subjective opinions expressed during in-depth interviews. Another step focused on analysing the internal stimuli of the research subjects with the use of neuroscientific tools to evaluate the behaviour of the research participants. The aim of the study was to verify the impact of a shopping list on consumer rationality. The research results presented constitute a part of a broader research project, within the scope of which research method triangulations enabled an in-depth analysis of conscious and unconscious aspects of the subjects’ behaviour (Borawski et al. 2021).
消费者可以采取不同的步骤，以增加其选择的合理性。其中一个选择涉及到起草一份购物清单。这项研究提出了一种分析消费者购物行为的创新方法。现代技术被用来建立一个虚拟环境，在这个环境中创建了一个商店。采用多种方法对深度访谈中表达的主观意见进行评估。另一个步骤是利用神经科学工具分析研究对象的内部刺激，以评估研究参与者的行为。这项研究的目的是验证购物清单对消费者理性的影响。所提出的研究结果构成了一个更广泛的研究项目的一部分，在该研究项目的范围内，研究方法三角测量能够深入分析受试者行为的有意识和无意识方面(Borawski et al. 2021)。
期刊介绍：
Human Technology is an interdisciplinary, multiscientific journal focusing on the human aspects of our modern technological world. The journal provides a forum for innovative and original research on timely and relevant topics with the goal of exploring current issues regarding the human dimension of evolving technologies and, then, providing new ideas and effective solutions for addressing the challenges. Focusing on both everyday and professional life, the journal is equally interested in, for example, the social, psychological, educational, cultural, philosophical, cognitive scientific, and communication aspects of human-centered technology. Special attention shall be paid to information and communication technology themes that facilitate and support the holistic human dimension in the future information society.
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