Petrit Ademi, Monika C. Schuhmacher, Andrew Zacharakis
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引用次数: 3
Abstract
We integrate opportunity evaluation reasoning with affordance theory to develop a nuanced theoretical model of action orientation in entrepreneurial decision-making. We test our model with a conjoint experiment of 864 decisions made by 54 corporate venture capital (CVC) managers evaluating digital ventures for investment. Our findings provide evidence that CVC managers value two sources of digital affordances: the recombinability and the reprogrammability of digital technologies. The results show that CVC managers individuate affordance-based investment opportunities based on their personal and organizational background. We contribute to a fine-grained understanding of action potentials in the evaluation of opportunities and advance affordance theory through a cognitive judgment perspective.
期刊介绍：
Entrepreneurship Theory and Practice (ETP) is an interdisciplinary scholarly journal dedicated to conceptual and empirical research that advances, tests, or extends theory relating to entrepreneurship in its broadest sense.
Article Topics:
Topics covered in ETP include, but are not limited to:
New Venture Creation, Development, Growth, and Performance
Characteristics, Behaviors, and Types of Entrepreneurs
Small Business Management
Family-Owned Businesses
Corporate, Social, and Sustainable Entrepreneurship
National and International Studies of Enterprise Creation
Research Methods in Entrepreneurship
Venture Financing
Content:
The journal publishes articles that explore these topics through rigorous theoretical development, empirical analysis, and methodological innovation. ETP serves as a platform for advancing our understanding of entrepreneurship and its implications for individuals, organizations, and society.
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