Integrating commuter information needs in the design of a motorist information system

Abstract

This paper presents the results of a large sample survey designed to investigate the response of commuters to the delivery of traffic information. The main purpose of the survey was to investigate the impact of traffic information on commuters route choices, mode choices, and departure times in order to provide functional requirements for the design of a real-time motorist information system. The surveyed population consisted of 3,893 freeway motorists who routinely commuted to a central business district. The results of the survey indicated that four distinct commuter subgroups existed with respect to their traffic information needs: These groups were: (1) route changers, those willing to change route, or mode before entering the freeway (20.6%), (2) nonchangers, those unwilling to change time, route, or mode (23.4%), (3) time and route changers, (40.1%), and (4) pretrip changers, those willing to change time, mode, or route before leaving the house (15.9%). In terms of receiving traffic information, commercial radio was rated as the most useful and preferred medium both before and while driving. However, only a small, discrete group of commuters were likely to be influenced to change transportation mode. Implication of the survey results for the design of a real-time motorist information system are discussed.