Measuring the Market Power of Firms and their Strategies

Ramamohan Rao
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Abstract

It is well known that firms utilize non-price strategies to distinguish their products from those of rivals. However, there is no specification of the market power that such choices provide the firm let alone their integration to the firm level. This note provides a chronological rendering of such efforts being attempted in recent literature.
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衡量企业的市场力量及其战略
众所周知,企业利用非价格策略来使自己的产品区别于竞争对手的产品。然而,对于这些选择为企业提供的市场力量并没有具体说明,更不用说将它们整合到企业层面了。本说明按时间顺序提供了最近文献中正在尝试的这种努力。
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