A Study on Impact of E-Commerce on Consumer Buying Behaviour (With Special Reference to Grocery Products, Consumer of Coimbatore District)

Dr. N. S. Lissy, Dr. M. Esther Krupa
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Abstract

E-commerce not only means conducting business on the internet. In the era of internet technology, e-commerce completely changes our lifestyle. E-commerce continuously achieving success, and its become more important for businessman to follow the current trends because as technology changes, consumer behavior also changes. Consumer behavior has a tremendous impact on e-commerce. Electronic commerce is far more than just transacting business over the internet. It will have a far-reaching and more significant effect than we presently realize. This is since the information technology revolution is occurring at the same time as other trends, most notably the globalization of business. The new era of global e-commerce is spawning an entirely new economy, which will profoundly influence our lives, reshape competition in multiple sectors, and change the world economy.
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电子商务对消费者购买行为的影响研究(以哥印拜陀地区的消费者为例)
电子商务不仅仅意味着在互联网上做生意。在互联网技术时代,电子商务彻底改变了我们的生活方式。电子商务不断取得成功,对商人来说,跟上当前的趋势变得更加重要,因为随着技术的变化,消费者的行为也在变化。消费者行为对电子商务有着巨大的影响。电子商务不仅仅是在互联网上进行交易。它将产生比我们目前认识到的更为深远和重要的影响。这是因为信息技术革命与其他趋势同时发生,最明显的是商业全球化。全球电子商务的新时代正在孕育一个全新的经济,它将深刻地影响我们的生活,重塑多个领域的竞争,并改变世界经济。
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