{"title":"The Use of Nonmetric Multidimensional Scaling in Marketing Analysis","authors":"L. Neidell","doi":"10.1177/002224296903300407","DOIUrl":null,"url":null,"abstract":"The innovative features of nonmetric multidimensional scaling are discussed in this article. These techniques are now being applied in the study of a variety of marketing problems. Emphasis is on understanding the theoretical and practical differences between these techniques and other scaling devices. An example of use is given and the implications for strategic marketing decisions are discussed.","PeriodicalId":16152,"journal":{"name":"Journal of Marketing","volume":"508 1","pages":"37 - 43"},"PeriodicalIF":11.5000,"publicationDate":"1969-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"31","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Marketing","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1177/002224296903300407","RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"BUSINESS","Score":null,"Total":0}
引用次数: 31
Abstract
The innovative features of nonmetric multidimensional scaling are discussed in this article. These techniques are now being applied in the study of a variety of marketing problems. Emphasis is on understanding the theoretical and practical differences between these techniques and other scaling devices. An example of use is given and the implications for strategic marketing decisions are discussed.
期刊介绍：
Founded in 1936,the Journal of Marketing (JM) serves as a premier outlet for substantive research in marketing. JM is dedicated to developing and disseminating knowledge about real-world marketing questions, catering to scholars, educators, managers, policy makers, consumers, and other global societal stakeholders. Over the years,JM has played a crucial role in shaping the content and boundaries of the marketing discipline.
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