The taste of video: Facebook videos as multi-sensory experiences

IF 13.4 2区 材料科学 Q1 MATERIALS SCIENCE, MULTIDISCIPLINARY Nano Convergence Pub Date : 2023-06-21 DOI:10.1177/13548565231179958
Hadas Schlussel, P. Frosh
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Abstract

Recipe videos are among the most viral genres of videos on social media. Yet, little research has been done on their aesthetic and formal attributes, especially on how they operate within the frameworks of the attention economy and embodied interaction specific to social media interfaces. This paper examines recipe videos published on Tasty, one of the most popular Facebook pages in the world. We analyze these videos through a three-dimensional model that integrates their semiotic characteristics (visual, auditory, and textual), their interactive and haptic qualities, and their invitation to perceptual engagement and sensorimotor response. We conclude that Facebook recipe videos are exemplary of a broader category of social media videos which we call hyper-sensory videos: these create heightened multisensory experiences that take precedence over informational use or narrative involvement. Hyper-sensory videos present a cultural response to broader questions regarding materiality, presence, and embodied relations within a highly mediated social reality.
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视频的味道:Facebook视频作为多感官体验
食谱视频是社交媒体上最受欢迎的视频类型之一。然而,关于它们的美学和形式属性的研究却很少,特别是关于它们如何在注意力经济框架内运作以及特定于社交媒体界面的具体化互动的研究。本文研究了在Tasty上发布的食谱视频,Tasty是世界上最受欢迎的Facebook页面之一。我们通过一个三维模型来分析这些视频,该模型整合了它们的符号学特征(视觉、听觉和文本)、互动性和触觉特性,以及它们对感知参与和感觉运动反应的邀请。我们的结论是,Facebook食谱视频是更广泛的社交媒体视频类别的典范,我们称之为超感官视频:这些视频创造了高度的多感官体验,优先于信息使用或叙事参与。超感官视频在高度中介化的社会现实中呈现出对物质、存在和具体关系等更广泛问题的文化回应。
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来源期刊
Nano Convergence
Nano Convergence Engineering-General Engineering
CiteScore
15.90
自引率
2.60%
发文量
50
审稿时长
13 weeks
期刊介绍: Nano Convergence is an internationally recognized, peer-reviewed, and interdisciplinary journal designed to foster effective communication among scientists spanning diverse research areas closely aligned with nanoscience and nanotechnology. Dedicated to encouraging the convergence of technologies across the nano- to microscopic scale, the journal aims to unveil novel scientific domains and cultivate fresh research prospects. Operating on a single-blind peer-review system, Nano Convergence ensures transparency in the review process, with reviewers cognizant of authors' names and affiliations while maintaining anonymity in the feedback provided to authors.
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