Miguel-Ángel Barbero González, Fernando Peinado Miguel
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引用次数: 0
Abstract
The 2018 Open de España at Centro Nacional de Golf in Madrid, site of the Real Federación Española de Golf, was the renaissance of o tournament born in 1912. It has been played 91 times but in 2017 it was cancelled due to the absence of sponsorship. This paper is the result of a research made by the three public Universities of Madrid with Journalism programs and show their interest in the game of golf and in the role of golfer Jon Rahm, who brought nearly 50.000 espectators through the week to see him win and put the event on the first line again. In this paper we analize the media impact of the Open, the informative treatment that it had and the new look at golf created; moreover, the influence that the figure of Jon Rahm had as an idol in this new era for a tournament that were in risk of death.
期刊介绍：
Accounts of Chemical Research presents short, concise and critical articles offering easy-to-read overviews of basic research and applications in all areas of chemistry and biochemistry. These short reviews focus on research from the author’s own laboratory and are designed to teach the reader about a research project. In addition, Accounts of Chemical Research publishes commentaries that give an informed opinion on a current research problem. Special Issues online are devoted to a single topic of unusual activity and significance.
Accounts of Chemical Research replaces the traditional article abstract with an article "Conspectus." These entries synopsize the research affording the reader a closer look at the content and significance of an article. Through this provision of a more detailed description of the article contents, the Conspectus enhances the article's discoverability by search engines and the exposure for the research.
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