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REESCRITURAS TRANSMEDIA DEL UNIVERSO SHERLOCK: DE DOYLE A LA BBC 《神探夏洛克》宇宙的跨媒体改写:从道尔到BBC
IF 0.8 Q3 COMMUNICATION Pub Date : 2023-01-15 DOI: 10.33732/ixc/13/01reescr
Cora Requena Hidalgo
Since his appearance in the 19th century, Sherlock Holmes has been the subject of several adaptations to multiple formats, media, and platforms that update the character, icon, and paradigm of the independent detective. His updating to the 21st century has caused an even greater expansion of the fictional universe created, at first, by Arthur Conan Doyle, and, later, by a multiplicity of authors who have either been governed by the canon or have opted for a freer interpretation of fandom. This article makes a brief tour of both traditions and then focuses on the analysis of the contributions that the last production of the British television channel BBC Sherlock (2010-2017) has made to the collective imagination in which the character and his universe are inscribed. In this analysis the contributions that transmedia productions have made to carry out the series are especially important, as well as the changes they have brought about in the type of relationships that the detective establishes with his immediate, technological, and human environment, and which give him a new dimension in tune with the new times.
自从福尔摩斯在19世纪出现以来,他已经被改编成多种形式、媒体和平台,更新了独立侦探的角色、图标和范式。他把小说更新到21世纪,使小说世界的规模进一步扩大,最初是由阿瑟·柯南·道尔(Arthur Conan Doyle)创造的,后来是由众多作家创造的,他们要么受经典的支配,要么选择更自由地解释粉丝。本文简要介绍了这两种传统,然后重点分析了英国电视频道BBC《神探夏洛克》(2010-2017)的最后一部作品对这个角色和他的世界所产生的集体想象的贡献。在这个分析中,跨媒体制作对这个系列的贡献尤为重要,同时它们也给侦探与他的直接环境、技术环境和人类环境建立的关系类型带来了变化,这给了他一个与新时代协调一致的新维度。
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引用次数: 0
COMUNICACIÓN ACADÉMICA Y BUSCADORES CIENTÍFICOS: ‘SCOPING REVIEW’ 学术交流与科学搜索:“SCOPING REVIEW”
IF 0.8 Q3 COMMUNICATION Pub Date : 2023-01-15 DOI: 10.33732/ixc/13/01comun2
Elena Pastor-Ramon, Cristòfol Rovira
To enable scientific development, research must be communicated. Scholarly communication has evolved over the years, but not the way how researchers have to justify their scientific output. This scoping review aims to describe the situation of the main scientific search engines Web of Science and Scopus, which are based on their own journal collections, and others based on citation web searches such as Google Scholar, Dimensions, and The Lens. A bibliographic search was carried out in the Lista, WoS, and Scopus databases for scientific articles dealing with scholarly communication and focusing on the resources analyzed. The search was limited to the years 2016-2021 and to the languages Spanish, English, Catalan, French, Italian and Portuguese. Bibliographic databases such as WoS and Scopus continue giving a biased picture of the influence of research, and web-based tools, such as GS and Dimensions, are resources that still have many shortcomings for not allowing the replication of searches or downloading of data, e.g., by GS. It is therefore recommended to use as much information as possible to have a more complete picture of the care received.
为了促进科学发展,研究必须传播。学术交流多年来一直在发展,但研究人员证明其科学成果的方式却没有改变。本综述的目的是描述主要的科学搜索引擎Web of Science和Scopus的情况,它们基于自己的期刊集,而其他的则基于引用网络搜索,如谷歌Scholar、Dimensions和the Lens。在Lista、WoS和Scopus数据库中对涉及学术交流的科学文章进行书目检索,重点分析资源。搜索仅限于2016-2021年,语言包括西班牙语、英语、加泰罗尼亚语、法语、意大利语和葡萄牙语。WoS和Scopus等书目数据库继续对研究的影响给出有偏见的描述,而基于网络的工具,如GS和Dimensions,仍然存在许多缺点,不允许复制搜索或下载数据,例如通过GS。因此,建议使用尽可能多的信息来更全面地了解所接受的护理。
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引用次数: 0
PRO-ENVIRONMENTAL ADVERTISING STRATEGIES OF GREATEST IMPACT AMONG COLLEGE AUDIENCES 对大学生受众影响最大的环保广告策略
IF 0.8 Q3 COMMUNICATION Pub Date : 2023-01-15 DOI: 10.33732/ixc/13/01proenv
M. E. del Moral Pérez, M. C. Bellver Moreno, Nerea López-Bouzas, Jonathan Castañeda Fernández
The aim of this study is to know the opinion of undergraduate students (N=296) on the most impactful advertising strategies to design future environmental awareness campaigns. The methodology is empirical, non-experimental, descriptive, exploratory, and analytical. It focuses on examining the opinion of respondents about the preferred communication channels used to transmit pro-environmental messages, the audio-visual formats that draw their attention, the most persuasive narrative, the most impactful messages, and the people they find most credible for pro-environmental campaigning. The findings show that young audiences prioritize social media; real images; informative and testimonial narratives; catastrophic, hopeful, and inspirational messages; and nature is the main protagonist of stories. In conclusion, these campaigns should take advantage of the potential of social networks and select the most suitable advertising strategies to ensure their impact and encourage change towards eco-sustainable actions.
本研究的目的是了解本科生(N=296)对最具影响力的广告策略的意见,以设计未来的环境意识活动。方法是经验的,非实验的,描述性的,探索性的和分析性的。调查的重点是调查受访者对传递环保信息的首选沟通渠道、吸引他们注意的视听格式、最具说服力的叙述、最具影响力的信息以及他们认为最可信的环保活动人士的看法。调查结果显示,年轻受众优先考虑社交媒体;真正的图像;信息和证言叙述;灾难性的、充满希望的和鼓舞人心的信息;而大自然是故事的主角。总之,这些活动应该利用社会网络的潜力,选择最合适的广告策略,以确保其影响,并鼓励朝着生态可持续行动的转变。
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引用次数: 1
EL ACTIVISMO DE MARCA DESDE LA ÓPTICA DEL SECTOR ACADÉMICO, PROFESIONAL Y CONSULTOR 学术、专业和咨询领域的品牌行动主义
IF 0.8 Q3 COMMUNICATION Pub Date : 2023-01-15 DOI: 10.33732/ixc/13/01elacti
Susana Asenjo Mc Cabe, Cristina del Pino-Romero
Brand Activism consists of corporate efforts to promote, prevent, or direct social, political, economic and/or environmental reform or stagnation with the desire to promote or prevent social improvements (Sarkar y Kotler, 2018). This research aims to shed light on this tool from the point of view of three sectors: the academic, the professional and the consultant, with a methodology based on the in-depth interview technique applied to 28 professionals, and the use of the ATLAS.ti program. The conclusions that have been reached are revealing: brand activism is a long-term, transversal and strategic strategy, with external and internal impact of a reactive nature (it aims to solve a problem that already exists) and aimed at consumers ¾because they want to position the brand favorably before them based on their activism¾ but also aimed at society in general. A powerful tool whose use still has a long way to go in our country.
品牌行动主义包括企业努力促进、防止或指导社会、政治、经济和/或环境改革或停滞,以促进或阻止社会改善(Sarkar y Kotler, 2018)。本研究旨在从学术、专业和顾问三个部门的角度阐明这一工具,采用基于对28名专业人员应用的深度访谈技术的方法,并使用ATLAS。“透明国际”项目。已经得出的结论是:品牌行动主义是一种长期的、横向的和战略性的战略,具有反应性的外部和内部影响(它旨在解决已经存在的问题),针对消费者,因为他们希望根据他们的行动主义在他们面前对品牌有利,但也针对整个社会。一个强大的工具,在我们国家还有很长的路要走。
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引用次数: 1
CIENTÍFICOS EN REDES SOCIALES. DIVULGACIÓN Y CURACIÓN DE CONTENIDOS EN TWITTER: TAXONOMÍA Y CASOS 社交网络中的科学家。TWITTER内容的传播和管理:分类和案例
IF 0.8 Q3 COMMUNICATION Pub Date : 2023-01-15 DOI: 10.33732/ixc/13/01cienti
L. Gil, J. Guallar
The aim of this paper is to offer a first approach to the use by researchers of content curation in their publications on social networks, specifically in Twitter threads. An exploratory qualitative study has been carried out to present a taxonomy for the analysis of content curation in science outreach Twitter threads published by researchers. The proposed taxonomy is based on the parameters, grouped under the dimensions of Content and Curation, of: Content quantity, Content temporal range, Content provenance, Curation techniques and Curation integration. The results show the feasibility of this scheme by means of cases extracted from publications in Twitter threads of researchers belonging to various disciplines and with gender representativeness. It is considered that this taxonomy can be useful, not only for scholars and practitioners of content curation, but also, and especially, for the scientific community of researchers and disseminators when they publish on social networks.
本文的目的是为研究人员在社交网络(特别是Twitter线程)上的出版物中使用内容管理提供第一种方法。一项探索性质的研究已经进行,提出了一种分类分析的内容策展在科学推特线程发表的研究人员。建议的分类法基于以下参数(按内容和管理维度分组):内容数量、内容时间范围、内容来源、管理技术和管理集成。结果表明,该方案的可行性,通过案例提取的出版物在Twitter线程的研究人员属于不同学科和性别代表性。人们认为,这种分类法不仅对内容管理的学者和实践者有用,而且对研究人员和传播者在社交网络上发表文章的科学界尤其有用。
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引用次数: 0
ESTRATÉGIAS DE UMA UNIVERSIDADE PÚBLICA BRASILEIRA PARA COMUNICAR A CIÊNCIA NA PANDEMIA DA COVID-19 巴西一所公立大学在COVID-19大流行中传播科学的策略
IF 0.8 Q3 COMMUNICATION Pub Date : 2023-01-15 DOI: 10.33732/ixc/13/01estrat
Pedro Farnese
The circularity of information, enhanced by the technological and social advancement of media platforms, favors the greater reach of rumours, conspiracy theories and communication products that impact, above all, science. In this sense, the new coronavirus pandemic is a historic event with important consequences for humanity and presents, among other challenges, the need to disseminate credible information that helps to combat the spread of the disease. Studying how certain contents are echoed through the use of social networks opens the way to discuss how the public communication of science is articulated with the narratives circulating on the networks. It is from this context that the present study presents itself, by mapping the communication strategies in virtual social networks implemented by the University of São Paulo (USP), which, according to indicators, figures as the largest research producer in Brazil and second in Latin America. The content analysis of Facebook posts, published during the initial months of registration of cases and deaths from the virus, from February to April 2020, sought to understand the relationship between media communication and the responsibility of organizations that produce science for combat disinformation and denialist movements.
媒体平台的技术和社会进步增强了信息的循环性,这有利于谣言、阴谋论和传播产品更广泛地传播,而这些产品首先会影响科学。从这个意义上说,新型冠状病毒大流行是一个对人类产生重要影响的历史性事件,除了其他挑战外,还需要传播有助于遏制该疾病传播的可靠信息。研究某些内容如何通过使用社交网络得到回应,为讨论科学的公众传播如何与网络上流传的叙事联系起来开辟了道路。正是在这种背景下,本研究通过绘制圣保罗大学(USP)在虚拟社交网络中实施的沟通策略来展示自己,根据指标,该大学是巴西最大的研究生产国,在拉丁美洲排名第二。对Facebook帖子的内容分析是在2020年2月至4月该病毒病例和死亡登记的最初几个月期间发布的,旨在了解媒体传播与为打击虚假信息和否认主义运动而生产科学的组织的责任之间的关系。
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引用次数: 0
FACT-CHECKING EN YOUTUBE EN ESPAÑA: TIPOLOGÍA DE VERIFICACIONES EN VÍDEO EN 2021 西班牙YOUTUBE上的事实核查:2021年视频核查类型
IF 0.8 Q3 COMMUNICATION Pub Date : 2023-01-15 DOI: 10.33732/ixc/13/01factch
Javier Abuín-Penas
In recent years, the phenomenon of misinformation has gained relevance, both in society in general and in academia in particular. To combat disinformation, projects related to fact-checkers are one of the most successful alternatives. Due to the recent interest of the population in consuming information in video format and the increase in the popularity of YouTube, this research aims to identify the characteristics of the videos published by Spanish fact-checkers that achieve more visibility and interaction. To do this, following a mixed methodology combining qualitative and quantitative techniques, all the content published on YouTube by the Spanish fact-checkers linked to the IFCN throughout the year 2021 has been analysed. The results show differences in terms of the topics treated, but similarities in terms of the number and duration of the videos published. In addition, it has been observed that Spanish verifiers do not seem to follow a content creation strategy based on the interests of their audience.
近年来,无论是在社会上还是在学术界,错误信息的现象都变得越来越重要。为了打击虚假信息,与事实核查员相关的项目是最成功的替代方案之一。由于最近人们对以视频格式消费信息的兴趣以及YouTube受欢迎程度的增加,本研究旨在确定西班牙事实检查员发布的视频的特征,这些视频实现了更多的可见性和互动性。为此,采用定性和定量相结合的混合方法,分析了2021年全年与IFCN相关的西班牙事实核查员在YouTube上发布的所有内容。结果显示,在处理的主题方面存在差异,但在发布的视频数量和持续时间方面存在相似之处。此外,据观察,西班牙语验证器似乎没有遵循基于受众兴趣的内容创建策略。
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引用次数: 0
AUDIENCIAS AMPLIAS Y VISIBILIDAD WEB: POSICIONAMIENTO DE REVISTAS ACADÉMICAS DE COMUNICACIÓN EN GOOGLE 广泛的受众和网络能见度:学术期刊在谷歌中的定位
IF 0.8 Q3 COMMUNICATION Pub Date : 2023-01-15 DOI: 10.33732/ixc/13/01audien
Carlos Lopezosa, M. Vállez
This research analyzes the web visibility of the main Ibero-American academic journals on communication with the aim of identifying the degree of dissemination of their contents to broad audiences. For this purpose, an analysis of the search engine optimization (SEO) was carried out by taken into consideration the web portals of the 50 academic journals identified for positioning in Google.es, using the Sistrix Toolbar. This study has made it possible to identify which journals are most visible when a query is made on Google.es, to draw up a web visibility ranking of the journals analyzed and to propose a series of good SEO practices taking as a model those that are better positioned. In this sense, it was confirmed that Comunicar Journal is the one with the highest visibility to the general public, followed by Chasqui: Revista Latinoamericana de Comunicación and Revista Latina de Comunicación Social. In short, the results corroborate that the search engine optimization work of the academic journals studied has ample room for improvement if they want to reach wide audiences.
本研究分析伊比利亚-美洲主要学术期刊的网络知名度,以确定其内容向广大受众传播的程度。为此,使用Sistrix工具栏对Google.es中确定的50种学术期刊的门户网站进行了搜索引擎优化(SEO)分析。这项研究可以确定当在Google.es上进行查询时,哪些期刊是最可见的,为所分析的期刊绘制网络可见性排名,并提出一系列良好的SEO实践,将这些实践作为更好定位的模型。从这个意义上说,这证实了《通讯杂志》是公众知名度最高的杂志,其次是Chasqui杂志:《拉丁美洲评论》Comunicación和《拉丁评论》Comunicación Social。总之,研究结果证实,如果学术期刊想要获得广泛的受众,其搜索引擎优化工作还有很大的改进空间。
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引用次数: 0
Scholarly Communication: A Discipline that should be promoted 学术传播:一门应该促进的学科
IF 0.8 Q3 COMMUNICATION Pub Date : 2023-01-15 DOI: 10.33732/ixc/13/01schola
Lluís Codina, Alejandro Morales-Vargas, Rafael Pedraza Jiménez, Sergi Cortiñas-Rovira
Scholarly Communication is the name given to a wide field of activities related to the different ways in which the authors of academic works publish and disseminate their results. It includes tasks whose connections to this publication are not only direct, but mutually influenced. These are the tasks of dissemination, treatment, analysis, and information retrieval, such as those carried out by databases and other agents. But the issue goes even further and other activities must be added, equally interconnected, such as preservation and increased visibility, along with specialized actions carried out by university libraries. It is concluded that academic communication, despite its breadth and diversity (or precisely because of it), should be studied by a unified discipline that, thanks to a holistic vision, helps to overcome its main problems. This paper presents some of these problems and defends the need for both the field of activities itself and the discipline that studies them to receive a clearer and more determined impulse.
学术传播指的是与学术著作作者发表和传播其成果的不同方式有关的一个广泛领域的活动。它包括与本出版物不仅有直接联系,而且相互影响的任务。这些任务包括传播、处理、分析和信息检索,例如由数据库和其他代理执行的任务。但问题还不止于此,还必须加入其他同样相互关联的活动,比如保存和提高知名度,以及大学图书馆开展的专门行动。结论是,尽管学术传播具有广泛性和多样性(或者正因为如此),但应该由一个统一的学科来研究,这得益于一个整体的视角,有助于克服其主要问题。本文提出了其中的一些问题,并为活动领域本身和研究活动的学科都需要获得更清晰、更坚定的动力进行辩护。
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引用次数: 0
Comunicación académica: una disciplina que nos conviene impulsar 学术交流:一门我们应该促进的学科
IF 0.8 Q3 COMMUNICATION Pub Date : 2023-01-15 DOI: 10.33732/ixc/13/01comuni
Alejandro Morales-Vargas
Scholarly Communication is the name given to a wide field of activities related to the different ways in which the authors of academic works publish and disseminate their results. It includes tasks whose connections to this publication are not only direct, but mutually influenced. These are the tasks of dissemination, treatment, analysis, and information retrieval, such as those carried out by databases and other agents. But the issue goes even further and other activities must be added, equally interconnected, such as preservation and increased visibility, along with specialized actions carried out by university libraries. It is concluded that academic communication, despite its breadth and diversity (or precisely because of it), should be studied by a unified discipline that, thanks to a holistic vision, helps to overcome its main problems. This paper presents some of these problems and defends the need for both the field of activities itself and the discipline that studies them to receive a clearer and more determined impulse.
学术传播指的是与学术著作作者发表和传播其成果的不同方式有关的一个广泛领域的活动。它包括与本出版物不仅有直接联系,而且相互影响的任务。这些任务包括传播、处理、分析和信息检索,例如由数据库和其他代理执行的任务。但问题还不止于此,还必须加入其他同样相互关联的活动,比如保存和提高知名度,以及大学图书馆开展的专门行动。结论是,尽管学术传播具有广泛性和多样性(或者正因为如此),但应该由一个统一的学科来研究,这得益于一个整体的视角,有助于克服其主要问题。本文提出了其中的一些问题,并为活动领域本身和研究活动的学科都需要获得更清晰、更坚定的动力进行辩护。
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引用次数: 0
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Index Comunicacion
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