Advertising Message and Models of Consumer Behavior

Dr. Maha Mustafa Omer Abdalaziz
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Abstract

This paper aims to identify the importance of the advertising message and the models that explain consumer behavior on the consumer's desires, and to analyze the factors affecting his consumer behavior and how decisions are made. On this basis, studying consumer behavior and understanding the reality of the role played by the consumer becomes necessary to explain many social and economic phenomena on the one hand, and on the other hand, demarcate the treatment of production and distribution policies. And a good choice of means, because the construction and formulation of the message and the design of the advertisement depend on the type of medium that will be used, and you need a special type of research to renew the appropriate type of message, and the type of competitive advantage to be mentioned. His desire to acquire the commodity, explaining to him how and from where to obtain it, and actually pushing him to buy. Thus, this paper will focus on what is related to the advertising message and how to design advertising messages in order to be more attractive and effective, and what is related to some analytical models that contribute to the interpretation of consumer behavior.
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广告信息与消费者行为模式
本文旨在确定广告信息的重要性以及解释消费者行为对消费者欲望的模型,并分析影响其消费行为的因素以及决策是如何做出的。在此基础上,研究消费者行为,了解消费者所扮演的现实角色,对于一方面解释许多社会经济现象,另一方面界定生产和分配政策的处理是必要的。还有一个很好的选择手段,因为信息的构建和制定以及广告的设计取决于将要使用的媒介类型,你需要一个特殊的类型研究来更新合适的信息类型,以及要提到的竞争优势类型。他获得商品的欲望,向他解释如何以及从哪里获得商品,并实际推动他购买。因此,本文将重点关注与广告信息有关的内容以及如何设计广告信息以更具吸引力和有效性,以及与有助于解释消费者行为的一些分析模型有关的内容。
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