{"title":"Pengaruh Islamic Branding, Kualitas Produk, dan Lifestyle terhadap Minat Pembelian Produk Skincare pada Generasi Millenial di Kabupaten Kudus","authors":"Aryanti Muhtar Kusuma, M. Hikmah, Aufarul Marom","doi":"10.21043/BISNIS.V8I2.9165","DOIUrl":null,"url":null,"abstract":"Skincare products become one of beauty products need for increasing beauty and facial health. Needs in fulfiling facial care including economic treatment change on Millenial Generation. Bassed on fenomenon, this research is aimed to know islamic branding, product quality, and lifestyle to interest of skincare product purchase to Millenial Generation in Kudus Regency. Analysing methode use is kuantitatife research with multiple linier regression technique using SPSS’16. Sampling used is non probability sampling and purposive sampling. Research result shows that Islamic branding has signifcant influence to purchase of skincare product, products quality have signifcant influence to purchase of skincare product, and lifestyle has signifcant influence to purchase of skincare products.","PeriodicalId":31336,"journal":{"name":"Esensi Jurnal Bisnis dan Manajemen","volume":"9 1","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2020-12-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"4","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Esensi Jurnal Bisnis dan Manajemen","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.21043/BISNIS.V8I2.9165","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 4
Abstract
Skincare products become one of beauty products need for increasing beauty and facial health. Needs in fulfiling facial care including economic treatment change on Millenial Generation. Bassed on fenomenon, this research is aimed to know islamic branding, product quality, and lifestyle to interest of skincare product purchase to Millenial Generation in Kudus Regency. Analysing methode use is kuantitatife research with multiple linier regression technique using SPSS’16. Sampling used is non probability sampling and purposive sampling. Research result shows that Islamic branding has signifcant influence to purchase of skincare product, products quality have signifcant influence to purchase of skincare product, and lifestyle has signifcant influence to purchase of skincare products.
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