THE DIGITAL NECESSITY IN MARKETING EDUCATION TO THE MILLENNIAL GENERATION

Abstract

Higher education institutions nowadays approach important technological challenges that consequently change the students’ entire educational world. Universities together with marketing educators are exploring how new digital technologies could be applied as an effective pedagogical tool. This article contributes to the marketing education community in the field of digital necessity for millennial scholars. A broad understanding of students’ perceptions and experiences of social media in marketing education is significant for both educational results and student engagements. Adopting such a focus, further reviews represent what students gain from these pedagogical applications and how it will improve their future marketing involvement