{"title":"Marketing Pattern Analysis of the King Chilli Cultivation in Peren District of Nagaland","authors":"Namdaw Kedrisi, Amod Sharma, Sujay Kumar","doi":"10.18805/bkap483","DOIUrl":null,"url":null,"abstract":"Background: The King chilli cultivation in Peren district is very common practice in Nagaland state, which influence the socio-economic status of the family due to daily diet, so the present research work have been highlight the marketing cost and price analysis. Methods: The present research investigation for data collection works was carried out during the agricultural year 2019 to 2021 with a total of 60 King chilli respondents; selected by following a multi-stage stratified simple random sampling technique to known about the factors responsible for the production. Result: Study reveals the overall benefit-cost ratio over total cost on the sample farm was 3.27: 1. Total four marketing channel were identified and the marketing efficiency by Acharya’s method was higher (0.13) on channel A.","PeriodicalId":8784,"journal":{"name":"Bhartiya Krishi Anusandhan Patrika","volume":"28 1","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2023-07-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Bhartiya Krishi Anusandhan Patrika","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.18805/bkap483","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
Abstract
Background: The King chilli cultivation in Peren district is very common practice in Nagaland state, which influence the socio-economic status of the family due to daily diet, so the present research work have been highlight the marketing cost and price analysis. Methods: The present research investigation for data collection works was carried out during the agricultural year 2019 to 2021 with a total of 60 King chilli respondents; selected by following a multi-stage stratified simple random sampling technique to known about the factors responsible for the production. Result: Study reveals the overall benefit-cost ratio over total cost on the sample farm was 3.27: 1. Total four marketing channel were identified and the marketing efficiency by Acharya’s method was higher (0.13) on channel A.
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