Fish Disease Outreach Messages: Testing of Gain and Loss Frames

Erin L. Pavloski, Heather Treizenberg
{"title":"Fish Disease Outreach Messages: Testing of Gain and Loss Frames","authors":"Erin L. Pavloski, Heather Treizenberg","doi":"10.34068/JOE.59.02.02","DOIUrl":null,"url":null,"abstract":"Gain and loss framing has been used in risk communication across many !elds as a technique for shaping individuals’ behaviors. Via community-engaged research conducted with the Michigan Department of Natural Resources, we tested !ve message frames to determine e\"cacy for outreach programs. We made the following determinations: (a) for increasing risk perceptions regarding !sh disease, a loss frame in a !sh disease management context should be used; (b) for decreasing risk perceptions regarding !sh disease management, a gain frame in a !sh disease context should be used; (c) for motivating behavioral intention regarding prevention and risk reduction, a gain frame in a !sh disease context should be used. Our !ndings are of interest to Extension professionals and others working in natural resources.","PeriodicalId":22617,"journal":{"name":"The Journal of Agricultural Extension","volume":null,"pages":null},"PeriodicalIF":0.0000,"publicationDate":"2021-06-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"The Journal of Agricultural Extension","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.34068/JOE.59.02.02","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0

Abstract

Gain and loss framing has been used in risk communication across many !elds as a technique for shaping individuals’ behaviors. Via community-engaged research conducted with the Michigan Department of Natural Resources, we tested !ve message frames to determine e"cacy for outreach programs. We made the following determinations: (a) for increasing risk perceptions regarding !sh disease, a loss frame in a !sh disease management context should be used; (b) for decreasing risk perceptions regarding !sh disease management, a gain frame in a !sh disease context should be used; (c) for motivating behavioral intention regarding prevention and risk reduction, a gain frame in a !sh disease context should be used. Our !ndings are of interest to Extension professionals and others working in natural resources.
查看原文
分享 分享
微信好友 朋友圈 QQ好友 复制链接
本刊更多论文
鱼类疾病外展信息:增益和损失框架的测试
作为一种塑造个人行为的技术,得失框架已经在许多领域的风险沟通中使用。通过与密歇根州自然资源部进行的社区参与研究,我们测试了5个信息框架,以确定推广项目的能力。我们做出了以下决定:(a)为了增加对sh疾病的风险认识,应该使用sh疾病管理背景下的损失框架;(b)为了降低对sh疾病管理的风险认识,应使用sh疾病背景下的增加框架;(c)在激励有关预防和减少风险的行为意向方面,应使用性健康疾病背景下的增益框架。我们的发现对推广专业人员和其他从事自然资源工作的人很有兴趣。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
求助全文
约1分钟内获得全文 去求助
来源期刊
自引率
0.00%
发文量
0
期刊最新文献
Veganic Agriculture in the United States: Opportunities for Research, Outreach, and Education Lessons Learned from the Development of the North Carolina Extension Master Food Volunteer Program Designing Educational Newsletter Interventions: An Example That Supported Grandfamilies’ Physical Wellness Needs 4-H Youth Development Programming in Indigenous Communities: A Critical Review of Cooperative Extension Literature Scenario Planning for Resilient Agricultural Systems: A Process for Engaging Controversy
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
现在去查看 取消
×
提示
确定
0
微信
客服QQ
Book学术公众号 扫码关注我们
反馈
×
意见反馈
请填写您的意见或建议
请填写您的手机或邮箱
已复制链接
已复制链接
快去分享给好友吧!
我知道了
×
扫码分享
扫码分享
Book学术官方微信
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术
文献互助 智能选刊 最新文献 互助须知 联系我们:info@booksci.cn
Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。
Copyright © 2023 Book学术 All rights reserved.
ghs 京公网安备 11010802042870号 京ICP备2023020795号-1