SERVICE DESIGN AND QUALITY: RESTAURANTS IN BAHRAIN

Abstract

The purpose of this paper is to investigate service design and quality of restaurants in Bahrain and an understanding of its importance in the growing restaurant industry in Bahrain. This paper investigates the service design and restaurant design of restaurants in the Seef District, Bahrain using the DINESERV scale. A questionnaire was used to rate seven restaurants in the Seef District and the ratings are tabulated and a total mean out of 7 is calculated. The ratings for all of the seven restaurants were 5 and higher with minor differences between the participants ratings. This signifies that the level of service design and restaurant design quality in the Seef District is relatively high which subsequently leads to high customer satisfaction and high visiting rates. This brings to attention that there is a high level of awareness of the importance of service design and restaurant design in that area. Moreover, the final data brought to attention the gender, age and working status of the visiting participants. The data showed that most of the visitors were mid-20s, female students.