Dian Candra Dewi, Sudarmiatin Sudarmiatin, Agus Hermawan
{"title":"THE EFFECT OF INNOVATION ON F&B MMSMEs IN MALANG CITY","authors":"Dian Candra Dewi, Sudarmiatin Sudarmiatin, Agus Hermawan","doi":"10.51903/jmi.v1i3.141","DOIUrl":null,"url":null,"abstract":"The purpose of this study was to examine the effect of marketing innovation, product innovation, and cafe atmosphere on purchasing decisions in F&B MSMEs. The sampling technique used was purposive sampling. The research uses qualitative methods with a descriptive approach and quantitative methods in data processing for hypothesis testing. Hypothesis testing uses a structural regression approach with Smart-PLS 3.0 software using the t-test at a significance level of 5%. The choice of software is because this study uses path analysis with a sample size of 75 F&B MSMEs consumers in Malang City","PeriodicalId":37272,"journal":{"name":"International Journal of Sustainable Agricultural Management and Informatics","volume":"55 1","pages":""},"PeriodicalIF":1.2000,"publicationDate":"2022-12-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Sustainable Agricultural Management and Informatics","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.51903/jmi.v1i3.141","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"AGRICULTURE, MULTIDISCIPLINARY","Score":null,"Total":0}
引用次数: 1
Abstract
The purpose of this study was to examine the effect of marketing innovation, product innovation, and cafe atmosphere on purchasing decisions in F&B MSMEs. The sampling technique used was purposive sampling. The research uses qualitative methods with a descriptive approach and quantitative methods in data processing for hypothesis testing. Hypothesis testing uses a structural regression approach with Smart-PLS 3.0 software using the t-test at a significance level of 5%. The choice of software is because this study uses path analysis with a sample size of 75 F&B MSMEs consumers in Malang City
京公网安备 11010802042870号
京ICP备2023020795号-1
分享
求助内容：
应助结果提醒方式：
扫码关注我们
