Dian Candra Dewi, Sudarmiatin Sudarmiatin, Agus Hermawan
{"title":"THE EFFECT OF INNOVATION ON F&B MMSMEs IN MALANG CITY","authors":"Dian Candra Dewi, Sudarmiatin Sudarmiatin, Agus Hermawan","doi":"10.51903/jmi.v1i3.141","DOIUrl":null,"url":null,"abstract":"The purpose of this study was to examine the effect of marketing innovation, product innovation, and cafe atmosphere on purchasing decisions in F&B MSMEs. The sampling technique used was purposive sampling. The research uses qualitative methods with a descriptive approach and quantitative methods in data processing for hypothesis testing. Hypothesis testing uses a structural regression approach with Smart-PLS 3.0 software using the t-test at a significance level of 5%. The choice of software is because this study uses path analysis with a sample size of 75 F&B MSMEs consumers in Malang City","PeriodicalId":1,"journal":{"name":"Accounts of Chemical Research","volume":null,"pages":null},"PeriodicalIF":16.4000,"publicationDate":"2022-12-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Accounts of Chemical Research","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.51903/jmi.v1i3.141","RegionNum":1,"RegionCategory":"化学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"CHEMISTRY, MULTIDISCIPLINARY","Score":null,"Total":0}
引用次数: 1
Abstract
The purpose of this study was to examine the effect of marketing innovation, product innovation, and cafe atmosphere on purchasing decisions in F&B MSMEs. The sampling technique used was purposive sampling. The research uses qualitative methods with a descriptive approach and quantitative methods in data processing for hypothesis testing. Hypothesis testing uses a structural regression approach with Smart-PLS 3.0 software using the t-test at a significance level of 5%. The choice of software is because this study uses path analysis with a sample size of 75 F&B MSMEs consumers in Malang City
期刊介绍：
Accounts of Chemical Research presents short, concise and critical articles offering easy-to-read overviews of basic research and applications in all areas of chemistry and biochemistry. These short reviews focus on research from the author’s own laboratory and are designed to teach the reader about a research project. In addition, Accounts of Chemical Research publishes commentaries that give an informed opinion on a current research problem. Special Issues online are devoted to a single topic of unusual activity and significance.
Accounts of Chemical Research replaces the traditional article abstract with an article "Conspectus." These entries synopsize the research affording the reader a closer look at the content and significance of an article. Through this provision of a more detailed description of the article contents, the Conspectus enhances the article's discoverability by search engines and the exposure for the research.
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