The Value Chain Approaches – Managerial Tools for the Romanian Garment Enterprises

Abstract

Nowadays the Romanian garment enterprises struggle to compete in the global marketplace. As a leading exporting sector, the Romanian garment industry could lead the successful integration of the country in the global economy. This requires maximizing competitiveness and national value addition and retention in the industry. The goal of this paper was to show how the value chain approaches, focused on the dynamics of inter-linkages within the productive sector, can be used as managerial tools meant to outline the strategic choices of Romanian garment companies for the purpose of attaining a significant increase in the competitiveness of the products and a consolidation of the place of this industry on the traditional markets and the acces to new markets.