Effect of Market Orientation on Firm Performance in F&B Business Sector: The Role of Supply Chain Integration and Firm Innovativeness

Jurnal Manajemen Teori dan Terapan Pub Date : 2022-04-29 DOI:10.20473/jmtt.v15i1.33635

Putri Meisya, D. Surjasa

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引用次数: 1

Abstract

Objective: The purpose of this study is to investigate the impact of market orientation on firm performance, as well as the roles of supply chain integration and firm innovativeness in mediating the relationship in the food and beverage sector, micro, small-medium enterprises (MSMEs) in Bekasi Regency Indonesia. Design/Methods/Approach: This study conducts the analyses based on 150 samples that were obtained through questionnaires. To analyze the data, this study employs Partial Least Square Structural Equation Modeling (PLS-SEM) using SmartPLS 3. Findings: The results of this study indicate that market orientation and firm innovativeness have a positive and significant effect on firm performance. Supply chain integration has a positive and insignificant effect on firm performance. Firm innovativeness has a positive and significant effect on firm performance. Supply chain integration is not significant in mediating the relationship between market orientation and firm performance. Firm innovativeness is significant in mediating the relationship between market orientation and firm performance. Originality: This study Contributes to enriching research of firm innovativeness and supply chain integration on MSMEs in Indonesia

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市场导向对餐饮企业绩效的影响:供应链整合与企业创新的作用

目的:本研究的目的是探讨市场导向对企业绩效的影响，以及供应链整合和企业创新在印尼贝卡西省餐饮行业、中小微企业(MSMEs)之间的中介作用。设计/方法/途径:本研究通过问卷调查获得150个样本进行分析。为了分析数据，本研究采用偏最小二乘结构方程模型(PLS-SEM)，使用SmartPLS 3。研究发现:市场导向和企业创新对企业绩效有显著的正向影响。供应链整合对企业绩效有显著的正向影响。企业创新能力对企业绩效有显著的正向影响。供应链整合在市场导向与企业绩效之间的中介作用不显著。企业创新在市场导向与企业绩效之间具有显著中介作用。原创性:本研究丰富了印尼中小微企业创新与供应链整合的相关研究

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Jurnal Manajemen Teori dan Terapan

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10 weeks